Well since Web 2/social networking sites are quite a big factor out of today's SEO pie, why not create own Web 2.0 with your own twist and that way you can be more in control. If all goes well, you could even score up with some Silicon (Silycon - couldn't resist that) Valley Venture Capitalist. When Facebook started, there was many strong competitors already such as Friendster and Myspace--and now look where its at now. Even Facebook copied heavily from Friendfeed. Anybody tried doing this route?