Bagmee
Newbie
- Jan 3, 2017
- 35
- 6
Create YouTube Channel
Optimize Videos
Different kind of Videos that can be included
Promoting Your Videos
Platforms-
YouTube Marketing Strategy should include:-
Paid YouTube Marketing
Primary Goal
Target Your Audiences
Ad Formats
Add some interactive elements-
Monitor your ad with the following metrics
- Create an account
- Setup YouTube Brand Account
- Use a business or other name
- Edit layout
- Customize YouTube channel for subscribed and unsubscribed visitors
- Create a channel template for unsubscribed visitors
- Turn on channel customization
- Customize the layout of your channel
Optimize Videos
- Optimize your video's title and descriptions
- Highlight your main keywords in the tags
- Choose a video category
- Add a thumbnail(You must verify your youtube account to upload a custom thumbnail)
- Add subtitles and closed captions to the video
- Include cards and end screens to poll viewers, link to external sites, or direct people to other videos
- Create playlists if the videos is around a specific theme. You can include videos of other channels also.
Different kind of Videos that can be included
- Video blogs
- Explainer and tutorial videos
- Customer testimonials
- On-demand product demonstration videos
- Thought leader interviews
- Project reviews and case studies
- YouTube Live
- Event videos
Promoting Your Videos
Platforms-
- Social Media
- Blog Posts and Website
- Email
- Q&A Sites
- Collaborate With Others
- Engage With Viewers
YouTube Marketing Strategy should include:-
- Audience Research
- Creative Content
- Partnerships
- Links Back to Your Website
- Calls-to-Actions
- Consistency
Paid YouTube Marketing
Primary Goal
- Attract new viewers.
- Grow your subscribers.
- Expand your global reach.
- Promote a launch.
- Sell merchandise.
- Reach new audiences with cross-promotion.
Target Your Audiences
- Who
- What
- Where
- When
Ad Formats
- TrueView In-Stream
- This ad immediately immerses viewers in your content. After five seconds, they can keep watching or skip it.
- You pay when a viewer watches 30 seconds (or the whole duration, if shorter) or interacts with your ad.
- Use this format when you want your video ad to appear before, during or after other videos on YouTube.
- TrueView Discovery
- This ad appears next to related YouTube videos, on YouTube search results or on the YouTube desktop and mobile homepage.
- You pay when a viewer clicks your ad and begins watching your video.
- Use this format to reach people in moments of discovery, when they're searching or browsing videos.
- Bumper Ads
- This ad is six seconds or shorter and plays before, during or after another video. Viewers cannot skip the ad.
- You pay per CPM (each time your ad is shown 1000 times).
- Use this format when you’d like to reach viewers broadly with a short, memorable message.
Add some interactive elements-
- Call-to-action
- Card
- End-screen
- Companion banner
Monitor your ad with the following metrics
- Impressions
- Views
- View rate
- Average CPV
- Earned view