Creating a Brand on Instagram

owenhm

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Jul 10, 2023
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Hey everyone.

I've been passionate about social media, specifically Instagram, for a long time now. I have decided that I am going to document my process of building a branded theme page on here. I'd love to eventually transition into video content on YouTube, but I am going to keep it here for now.

Everyone knows what theme pages are, so I'm going to dive right into my plan:
I've seen countless pages pop up in the motivational reel niche, targeted toward men.
So I thought to myself, how can I tweak this idea to appeal to a slightly different audience.

Right now, I'm not going to say the exact niche, but I found my answer.

So, where am I at?

The Past Two Days:

I have been planning out posts for the next 45ish days.
My plan is to have my profile grid be 95% static posts.
That way, when someone clicks on my profile from a reel, they aren't absolutely bombarded with reels.


Within the Next Week:
-
Get 9 quality static posts up to fill out the profile grid
-begin experimenting with different reel videos

There's not much to say about now since I'm in the very early stages, but I'm confident that this page has a lot of potential. I have a good, brandable username, with A LOT of potential monetization.

Any questions, advice you have for me, let me know!
 
I've had some success with Instagram in the past, and I know you can have great results on that platform if you work for it the right way.
 
Small Update & Plans - 7/12/2023
Hey guys, so far:
-Scheduled ~45 static posts---1/day scheduled up until mid august
-Right now I'm using canva to edit & schedule. Not a big fan of canva's content scheduler, so when it makes more sense to do so, i am definitely going to be investing in a better social media management tool
-2 posts have gone up, no engagement. Expected..
-I'm not using any hashtags on my posts, & i'm not doing any f/f with this page.

Today (7-12), I am going to...:
-Get the first reel posted
-My plan is to simply copy the structure, music, and style of viral reels I come across


Thanks guys.
 
Update:

Been a few days since the last update.

I started doing follow for follow, even though I wasn’t planning on it. I’m doing it manually, following 25-50 per day.

Not much traction so far…

9 followers, 1.8k accounts reached :(

9 reels uploaded, and the static posts I scheduled are being published 1x per day.

Reel views started really slow. Top performing ones are 500-600 views. Not a lot at all. i’ve only uploaded 9 so far so too early to change anything.

Going to keep pounding the reels, using trending sounds that have only 4-10k reels created…

In the meantime, I am also working toward starting freelance social media management, so while results with this are really slow so far, i’m not completely losing mind…

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Best of Luck!

I have bookmarked your thread.

Actually I had almost same plan but will start in few weeks so may be your threads can practically help me.

I hope to learn from your first hand experience.
 
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