Snake SEO
Regular Member
- Mar 8, 2019
- 217
- 21
Damn
CPMs going crazy!
- Thread starter Snake SEO
- Start date
-
- Tags
- facebook ads
SharkFX
Junior Member
- Jul 5, 2020
- 112
- 6
By new creatives you mean : New ad copies ?
and i have ad copy that reached 1000 Likes does it affect the performance ? should i use new ad copy ?
yherrliche
Senior Member
- Oct 20, 2015
- 996
- 870
Here is the advertising effectiveness over time. As you can see, the longer you stay with 1 ad, the less recall you get per $ spent. If your copy is running for a while, it might help to change it up slightly.
SharkFX
Junior Member
- Jul 5, 2020
- 112
- 6
thanks for the details, i have been running this ad for 2 months now, so what do you suggest to change ?Here is the advertising effectiveness over time. As you can see, the longer you stay with 1 ad, the less recall you get per $ spent. If your copy is running for a while, it might help to change it up slightly.
yherrliche
Senior Member
- Oct 20, 2015
- 996
- 870
You don't have to change anything if you don't want to/ if it's working for you/ if you're scared it will mess with your results.
Based on the research, it's best to change the ad copy or visual every once in a while, without changing the core message.
Padawan_Marketer
Newbie
- Jul 8, 2020
- 47
- 3
I am from Spain, so I can't speak for USA traffic.
Larby Amirouche
Junior Member
- Jan 18, 2018
- 100
- 15
Are your ads working now OP?
Snake SEO
Regular Member
- Mar 8, 2019
- 217
- 21
No, I'm paying a CPM of $10. And in other account I'm paying $4 when I was paying $1 just one week ago, I don't know what's going on.
knucklesbk
Newbie
- Apr 14, 2020
- 10
- 3
So I was coming into this forum to see if there was a post like this or similar... if not, the plan was to start a topic.
I'm far from an SEO specialist in terms of being hands, but I do work with businesses on digital strategy, both digital first brands... as well as corporate businesses that are going or trying to go through a digital transformation..
So one of the discussion points recently was that COVID has brought forward digital transformation by 2 years.. an aspect of which is advertising, so more and more brands and traditional businesses are looking at how they can leverage social media to drive / make up for lost revenue. Standard first stop, since it's the platform everyone is most familiar with = FB and FB Ads..
I was wondering how that adoption has affected pricing... if more are going in anf fighting for the same online real estate, then surely CPM goes up
Not an expert on this by any means and maybe doesn't apply in this thread... but definitely was curious to see if anyone was experiencing the financial effect as more brands shift online.
I'm far from an SEO specialist in terms of being hands, but I do work with businesses on digital strategy, both digital first brands... as well as corporate businesses that are going or trying to go through a digital transformation..
So one of the discussion points recently was that COVID has brought forward digital transformation by 2 years.. an aspect of which is advertising, so more and more brands and traditional businesses are looking at how they can leverage social media to drive / make up for lost revenue. Standard first stop, since it's the platform everyone is most familiar with = FB and FB Ads..
I was wondering how that adoption has affected pricing... if more are going in anf fighting for the same online real estate, then surely CPM goes up
Not an expert on this by any means and maybe doesn't apply in this thread... but definitely was curious to see if anyone was experiencing the financial effect as more brands shift online.