For our PPC self serve advertising, you can choose the type of traffic you want under the 'Sources' menu, then select a campaign you'd like to manage, then select the 'Toggle Traffic Sources' in the upper right corner of this page.
Below is a screenshot taken from our 'Toggle Traffic Sources' menu. We have a soft-incentive Ad Wall / Locker option (visitors are only incentivized to interact with ONE ad that they choose - NOT virtual currency) but the majority of our options are non-incentive such as banner ads, pop unders, interstitials, and so on.
A lot of traditional non-incentive advertisers / networks are okay with the soft-incentive / Ad Wall / Locker traffic because the visitor chooses the offer they are interested in from a rather large list, depending on the country and device, and they are only required to pick one. However, some CPA networks will ban your account simply because they caught you on a technicality. It's always best to ask your network first before enabling the Ad Wall option on a non-incentive offer.
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