1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Country-specific domains for ambitious project from scratch

Discussion in 'Domain Names & Parking' started by zeven, Feb 28, 2017.

  1. zeven

    zeven Newbie

    Joined:
    Apr 6, 2013
    Messages:
    29
    Likes Received:
    2
    Hi guys,

    Mod: Please move this thread if it does not fit in this sub-forum!

    I am working on a new project with a great budget and the will to do everything right in terms of localization from the start (finally). I am looking at the domain strategies and the customer wants to have country-specific TLD's which I think is the best way to go, but I am struggling at one point. Let's call the client SoftCorner. Well, SoftCorner are selling sofa's and investing in local stores in 6 different markets and have an online marketing budget and ambition to penetrate each and every one of these markets. They are currently: US, UK, Fr, Dk, Jp, Kr. Besides aiming for these markets, SoftCorner also wants to have a global shop where potential customers outside of the target markets can buy their sofas. So far, SoftCorner has aquired the following domains:

    softcorner.com
    softcorner.us
    softcorner.co.uk
    softcorner.fr
    softcorner.dk
    softcorner.jp
    softcorner.kr

    So far so good. The problem and the reason for this thread is: How do I incoporate a global shop into this strategy, meanwhile optimizing for the US? I see three different scenarios:

    #1
    softcorner.com (landningpage with "flags" for user to go to specific markets)
    us.softcorner.com (the US webshop)
    softcorner.com/global (the global webshop)
    softcorner.co.uk
    softcorner.fr
    softcorner.dk
    softcorner.jp
    softcorner.kr

    #2
    softcorner.com (global shop)
    softcorner.us (american shop)
    softcorner.co.uk
    softcorner.fr
    softcorner.dk
    softcorner.jp
    softcorner.kr

    #3
    softcorner.com (landingpage w flags)
    softcorner.com/global (global shop)
    softcorner.com/us (american shop)
    softcorner.co.uk
    softcorner.fr
    softcorner.dk
    softcorner.jp
    softcorner.kr

    What is the best solution? I know that the easiest solution (and maybe best for SEO purposes) would be to use .us for the american shop and .com for the global shop - but .us is still associated with spam so I'm not sure that's the way to go.

    What is your opinion? Any other solution to this problem?

    Best,
    Z