I am trying to build my keywords in adwords and seems like i am paying way too much for amount of clicks I get. Today I spent $15 already for about 35 clicks. I was wondering if restructuring keywords could benefit me and would stretch my dollar. My business is hard to compete in and all the keywords that I could come up with are usually above .50 a bid. If you have any tips or tricks with customizing my campaign please reply back. Also is it better if I leave search location to United States(country) or should i try to do specific states? I provide automotive LED and HID kits for cars like Audi BMW VW and seems like my target audience would be all over US tho. Any help would be appreciated.