- Jun 9, 2020
- 6,584
- 3,258
One link would be enough. If you are linking with anchor text, that would be enough—no need to overdo it.
Correct Use of Internal Linking in SEO
- Thread starter alicabbar
- Start date
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- Tags
- internal linking
Abha Choudhry
BANNED
- Mar 4, 2025
- 12
- 3
In a recent BlackHatWorld discussion, members emphasized that repeating the same internal link within a single paragraph, once as anchor text and again as a plain URL, can appear redundant and may negatively impact readability. Experts recommend using internal links sparingly and naturally to enhance both user experience and SEO
- Apr 20, 2018
- 5,136
- 2,974
Better to keep just one optimized internal link per paragraph
Repeating the same link as a plain URL adds no SEO value and can look spammy.
- Mar 2, 2021
- 4,146
- 1,237
You can use both, but it's usually best to only use one optimized internal link per paragraph to avoid repeating yourself. Using the plain URL again might seem like a repeat, and it doesn't help with SEO.
alicabbar
Newbie
- Mar 21, 2025
- 39
- 25
thanks
- Jan 21, 2016
- 991
- 194
You can link twice in a paragraph as long as it feels natural just don’t overdo it or it’ll look spammy
Banibro
Newbie
- Sep 10, 2025
- 5
- 2
- Use your target keyword or a natural anchor text for the internal link once in the paragraph.
If you want to repeat the link, do it in another section where it makes sense, not in the same sentence/paragraph.
Avoid adding the same URL again as a plain link — it doesn’t add SEO value and can look spammy.
- Jun 23, 2025
- 527
- 257
Yes, it’s acceptable, but not ideal. Search engines may see it as redundant—stick with the keyword-rich anchor, and only add the plain URL if it’s needed for user clarity.
- Dec 19, 2007
- 3,311
- 410
Yes, it’s acceptable, but it doesn’t give any extra SEO benefit. Use just one anchored internal link adding the plain URL again may look unnecessary.
- Sep 11, 2025
- 813
- 256
Yes, it’s acceptable but not really useful.
Google only counts the first anchor text for SEO value. The plain URL later won’t hurt anything, but it also won’t give extra benefit.
Google only counts the first anchor text for SEO value. The plain URL later won’t hurt anything, but it also won’t give extra benefit.
- Sep 14, 2025
- 125
- 31
It’s better to avoid repeating the same link in the same paragraph. One well-placed anchor with the target keyword is enough. Adding the plain URL again doesn’t add SEO value and can look unnatural. Keep one clean, relevant internal link and focus on clear context around it.
HiddenSignals
BANNED
- Aug 29, 2025
- 8
- 1
No, it is not advisable to place two instances of the exact same internal link (one with anchor text, one as a naked URL) within the same paragraph.
Doing so provides zero additional SEO value and is wasteful, as Google generally counts only the first link it encounters from the source page to the destination page for anchor text weighting. More critically, it creates a poor user experience and risks making your content look overly optimized or spammy, which can negatively affect both your Page Quality Score and Crawl Budget efficiency. Focus on placing a single,
Doing so provides zero additional SEO value and is wasteful, as Google generally counts only the first link it encounters from the source page to the destination page for anchor text weighting. More critically, it creates a poor user experience and risks making your content look overly optimized or spammy, which can negatively affect both your Page Quality Score and Crawl Budget efficiency. Focus on placing a single,
- Nov 4, 2025
- 538
- 38
it’s fine to use an internal link with the keyword and also a plain URL in the same paragraph as long as it reads naturally and avoids spammy repetition.
Renner79434
BANNED
- Sep 17, 2025
- 10
- 0
No, it is not advisable to place two instances of the exact same internal link (one with anchor text, one as a plain URL) within the same paragraph.
This provides zero additional SEO value because Google typically only counts the first link it encounters from the source page to the destination page for anchor text weighting. More critically, it creates a poor user experience and risks making your content look overly optimized or spammy, which can negatively affect both your Page Quality Score and Crawl Budget efficiency. Focus on placing a single, highly contextual link using descriptive anchor text naturally.
This provides zero additional SEO value because Google typically only counts the first link it encounters from the source page to the destination page for anchor text weighting. More critically, it creates a poor user experience and risks making your content look overly optimized or spammy, which can negatively affect both your Page Quality Score and Crawl Budget efficiency. Focus on placing a single, highly contextual link using descriptive anchor text naturally.