Copywriting: learning program

Hey everyone,

I'd like to learn copywriting for professional use or, if possible, to become a freelance copywriter. Starting from scratch, I have thought of a learning program.

Would you mind giving me your opinion about this program and some hints to improve it.

PS : English is not my first language. I am learning copywriting in French first. After that, I will jump into English copy (another "program" at this time).

My learning Program:

• Learn the basic rules such as Headlins, structures, etc. :
  • Read some books on copywriting (The Boron Letters, Ogilvy on Advertising, Scientific Advertising, The Adweek Copywriting, Halbert Copywriting method and The copywriter's Handbook)
  • Watch some videos from Neville Medhora's Kopywriting Course and David Deutsch's A lit Copywriting Secrets
  • Write learning cards and learn them by heart
• Learn some Psychological principles:
  • Read some books
• Get the flow of a copy:
  • Handwrite Robert Collier's letters (French version) again and again
  • Handwrite Headlines
• Practice:
  • Subscribe to emailing lists to receive some ads and try to rewrite them applying the techniques I have got so far
  • Contact some online companies to offer my service for free at the beginning

What are your thoughts?

Thanks a lot for contributing

Sounds like you've got the practical part on spot.
I'd maybe try find a course(Even try Udemy) just to taste some more fundamental POV.

Plus try and see top copywriting works over history to see and understand what worked.

Extra Tip:
Try watching public speakers/modern philosophers' lecturers and scientists.
You can learn how to create ads, but a good copywriter has to have a high emotional connection and understanding.

Watch Jeff Peterson, alan watts and such, expand your knowledge about neuroscience and cognition.

This will help your writing and creative process a LOT as the more you're able to mirror a person in all of the aspects a human IS, the better you are in creating a copy.

Tomtom888 said:

Contact some online companies to offer my service for free at the beginning

Click to expand...

Offering your services for free could be a great start to build a portfolio.
But just make sure you don't stick around for too long & end being exploited by them. LinkedIn is just the place for that.
Wish you luck!

Good start for the service, best of luck.

you have great learning program i think
you can also find some even more structured course on the internet, information from experts in this field should help
good luck!

Great program! You can also try to find a tutor / instructor who can help you with this problem

really good structured program, especially for non-native English speaker

HustleTong said:

Offering your services for free could be a great start to build a portfolio.
But just make sure you don't stick around for too long & end being exploited by them. LinkedIn is just the place for that.
Wish you luck!

Click to expand...

That is a good idea . If the content is quality one and your client is satisfied you can always ask for a favor to writeshort review of your service. That would be really great to start.

Thank you all for your feedbacks !