Copywriting Kate here!

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it would be great if you shared some copywriting advice as i am just starting to learn about it

Welcome to the forum!
 
No problem! But where to begin... hm. Tell you what, here are a few tips off the top of my head. Assuming you can already write clearly and accurately, this should help you:
  • Always use plain language - write the way ordinary people speak, without jargon. If you must use jargon, explain it for people
  • Always lead with the benefits, leaving the features 'til last. Nobody cares if it's a big blue widget, they want to know how that big blue widget will improve their lives ;)
  • Split your copy up into readable chunks with subheaders that reveal what each chunk contains, making it easy for people to find the exact info they want
  • Prioritise the information so it fulfils the end-user's needs accurately
  • Use bullets and other lists where appropriate to make reading easier
  • If you want the reader to act, use a call to action to prompt them - whether it's to apply, buy, contact you or something else altogether
  • Make everything you write as interesting and entertaining as possible, inspiring people to read to the end
  • Don't stuff keywords. Amazingly, some people still do
  • If you're writing to sell, read Drayton Bird's books on direct response marketing. They're still the best, oldies but goodies
If I think of anything else, I shall zoom it over. I hope that's useful.
 
30 years of experience, more than my age :anyway: you can definitely share a lot

You will get some wonderfull sources in here aswell

Have a great BHW Ride ...
 
Hi Kate, welcome!

I'm in the UK and we have been running a copywriting business for 7 years. How's business and life for you?
 
Good luck in your quest and welcome to BHW :-)
 
Welcome to BHW Kate. If you are a marketer and a copywriter, then you are in the right place.

Looking forward to exchange with you and all at BHW.
 
Welcome to the forum, nice to see other writers coming aboard.

This is a wonderful community I'm sure you'll enjoy being apart of. :)
 
Welcome to BHW Kate; great to have you as a member.
 
Welcome Kate. UK based too, glad to have you here :-)
 
Welcome Kate, wow 30 years experience. At what age did you commercially working as copywriter?
 
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