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Copywriting how do I end the letter?

Discussion in 'Copywriting & Sales Persuasion' started by stockman, May 8, 2013.

  1. stockman

    stockman Registered Member

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    I have a letter that I want to end. There are the 3 I have in mind. Which one hast he most power?

    1. Act now to stay competitive.
    2. Act now to see results.
    3. Act now to stay ahead.

    regards,
    Company Name
     
  2. Goal Line Technology

    Goal Line Technology Senior Member

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    use a FULL STOP
    then
    put your signature on it.
     
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  3. stockman

    stockman Registered Member

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    "Act now to see results" to me looks like a full stop. What do you say?
     
  4. bertbaby

    bertbaby Elite Member

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    How about a direct call to action such as call now and find out how we can make you more competitive?
     
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  5. infoJunkie

    infoJunkie Registered Member

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    We'd kind of have to see what your sales letter says, then it's easier to pick something that flows. But if you can't show it that's ok too. What I do is put a little bit of benefit into the closing statement.

    Doing A will lead to B, C, and D. And if you want B, C and D over and over again without fail and without the trouble you normally have to go through give A a try you have nothing to lose, the risk is on me anyways. Whatever you decide I wish you the best of luck.

    Your friend,

    stockman ...

    if it makes sense to use this format of course. You'll have to test it
     
    Last edited: May 10, 2013
  6. rettaibi

    rettaibi Regular Member

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    give them a coupon that will last only for so many days.
     
  7. TedNugent

    TedNugent Junior Member

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    I would use a direct call to action rather than something like that. But aside from that, number 2 looks most promising.
     
  8. Articleteller

    Articleteller Registered Member

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    Act now and see results.

    Gives a more direction and action based ending.

    Hope this helps.
     
  9. 4kbmcc

    4kbmcc Registered Member

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    I suggest making a strong emotional tug to finish the copy. It sounds like you have a product or service that will make them more competitive. So, why not close the letter with something like, 'so the choice is yours, you can continue (describe business or activity) and hope that your competition does the same, or you can take advantage of this limited time, risk free opportunity to get X'. I find that when I am writing for a business owner one of the most productive methods is to offer them a solution to a problem and the opportunity to get it before their competitors.
     
  10. itotterz

    itotterz Newbie

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    +1 to 4kmbcc, I've been using that closing a lot of times and getting results.
     
  11. hr888

    hr888 Newbie

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    It's hard to say which is better without seeing the whole letter/context. Overall I like #2 better but that's only based on comparing to the other two options. And I think "Act Now and See Results" is better than using "to" because it calls the reader to action.
     
  12. Tom Green

    Tom Green Registered Member

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    I don't understand, why aren't you split-testing this on a sub-group of your mailing list?
     
  13. Duffers5000

    Duffers5000 Elite Member

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    I wouldn't use any of the listed examples. Telling people to act now will just make them throw your letter onto the pile or into the trash.

    A call to action in a sales letter is not a hopeful sign off but a signal of intent.

    If this was a targeted sales letter going out a large amount of clients I would end with " my name is Tony, if you give me a call on 01234-765421 I guarantee you I will take up 5 minutes of your time and I WILL save you money". Obviously contact email address would be highly visible for contact anytime.

    If the sales letter was highly targeted to a small amount of specific customers. They will already know who you are by your introduction. I would sign off with " I am available anytime on 01234-987432 or if you want to schedule a quick chat drop me an email to Tony@yadadada. I will be in your area soon so I WILL call you very soon to discuss how I
    can save you time and money"

    The above can be tailored to the product. For example it may not be money saving etc and also customers may be overseas so you might not be dropping in on them soon, but you get the drift

    A sales letter should finish with a call to action. What's a call to action ? That means I am ringing you or you are ringing me, either way we are talking !

    A letter that ends in platitudes like act now or seize the opportunity is only a direct mail advertisement.
     
  14. Ghostwriter

    Ghostwriter Newbie

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    It depends on what you're selling.

    I would say number 2, but again, it depends on your product.
     
  15. slybear

    slybear Junior Member

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    There is no power in any of them. Tailor this example to what you need.

    Call xxx xxx-xxxx right now, save 25% off our already rock bottom price and boost your sales TODAY!

    PS -- when we say boost your sales we don't mean by 10% or even 20. Our clients are seeing 50% sales increases that are doubling their bottom line practically overnight. You can't afford to wait -- ACT NOW!
     
    Last edited: Jun 1, 2013
  16. Exaalion

    Exaalion Regular Member

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    Don't underestimate the power of the PS PPS: PPPS:

    They literally do wonders, and in one of the PS you could have a contact link, alot of people are skeptical and want some answers. A contact could mean a person asking a question through the contact from, instead of bouncing, and then you have higher change of converting them because it get's personal.

    Furthermore, if you're the sales letter is authory, always say something like to your success, "author name" and signature, SIGNATURE is a must... if you are typing in an author form

    Also, you could do something like "Imagine yourself in 30 days from now on are you x or are you x before the finish < focusing on emotions
     
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  17. flamingpanties

    flamingpanties Newbie

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    I like the PS idea and have used it. As a copywriter, I try out different approaches that direct the reader to take action. You'd be surprised at how many copywriters neglect to write this crucial ending.

    Warning the reader that his competition may already be using PRODUCT NAME has worked out well with some of my clients.
     
  18. gpacX

    gpacX Newbie

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    "15 minutes could save you 15% of more on car insurance" is one of the most powerful closes ever, used by Geico insurance. they tell the customer:
    a) what they have to do
    b) that it won't take very long or be a hassle
    c) what they can expect as a potential outcome

    The end of your sales letter should do the same. After you build value you have to give the customer a hassle-free avenue to pursue what you have to offer. You can even offer your customer something they don't have to pay for as a way to get them to call.

    Example: "calll ***-***-**** and get a free 10-minute audit of your site's SEO. find out how we can do for you what we've already done for hundreds of businesses - boost revenues and crush sales targets! hope to hear from you!"

    this is obviously a bit longer and less catchy, but it fills the 3 categories above and making the customer feel comfortable about taking the next step.

    I don't personally use phrases like "act now" because i think a more specific call to action gets better results, like "CALL *phone number* to *get THIS*. here you aren't just telling the customer to act, you're telling them how to act and what to expect from their action which is very important.
     
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  19. slybear

    slybear Junior Member

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    I agree with every word expressed here and the Geico example is first rate as is the suggested close. Follow these principles and you will convert at a higher rate ... it is that simple.

     
  20. AAWebDev

    AAWebDev Jr. VIP Jr. VIP Premium Member

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    would go with the above op's modified reply ' act now and see the results', it kind of compelling