Conversion campaign or Link clicks?

Sushant Pawar

Senior Member

Mar 7, 2018

810

322

• Nov 11, 2020

• #1

In retargeting ads which campaign objective is better?
Generally (For cold traffic) Conversion campaign works better but what about retargeting ads?

 

thescrrr

Elite Member

Jr. VIP

Apr 21, 2015

4,864

7,027

• Nov 11, 2020

• #2

Sushant Pawar said:

In retargeting ads which campaign objective is better?
Generally (For cold traffic) Conversion campaign works better but what about retargeting ads?

Click to expand...

I'm not an expert but I believe that conversion campaigns are better for retargeting ads. They've seen your offer a few times already so I'd aim for sales.

 

Sushant Pawar

Senior Member

Mar 7, 2018

810

322

• Nov 11, 2020
• Thread Starter Thread Starter

• #3

thescrrr said:

I'm not an expert but I believe that conversion campaigns are better for retargeting ads. They've seen your offer a few times already so I'd aim for sales.

Click to expand...

I am retargeting who have not completed purchase so their purchase intent is high, then why should use a conversion campaign instead just bring them to complete their purchase? (I am confused)

 

BakaUsagi

Junior Member

Aug 14, 2018

198

109

• Nov 11, 2020

• #4

conversions, once a few have actually converted from there you can set your manual bids

 

T

trevinokentj09

Newbie

Nov 18, 2020

10

0

• Nov 20, 2020

• #5

conversion, I guess!

 

D

deebelindas

Newbie

Nov 18, 2020

5

0

• Nov 20, 2020

• #6

conversions, once a few have actually converted from there you can set your manual bids! Trust me