Conversion Campaign - Content View Data

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Hello,

Thanks for your help in advance. I am trying to run a conversion campaign for the people who viewed my ticket page using my Facebook Pixel. I was under the impression that when I selected the Content View Event, it would re-market my AD to the people who viewed my content. But with 600 pixel fires, my audience goes to 2.1 million when selecting "Content Views" for conversion.

My question is, what is Facebook doing when I select an Event for a conversion campaign, is it finding users that look like the people that interacted with my pixel? If so, would this be the same thing as creating a Look-A- Like audience in Audience Manager?
 
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