Content Words Count

there's no ideal, you just need to address the intent of the keyword thoroughly without getting your visitors bored.

If you don't know how to achieve this yet check out your competitor's content for ideas of what you should aim for
 
it could vary depending on what's already ranking in the SERP
For informational posts, 1200w per article is decent
 
What should be ideal words count of content in order to rank high?
1000 words is sweet spot for me but for affiliate articles more content might be required.
 
As written earlier, the best option to analyze the pages that are well ranked for your keyword and calculate the average number of words. The same thing you can do with keywords and headlings. You just have to compete in SERP for all key elements.
 
On google, long texts work better, but the text must be without water and on topic.
 
What should be ideal words count of content in order to rank high?
I had seen 200 words content ranking and 5k words content being non ranked as well, doesn't matters much
 
Relevant and Unique content improves the ranking...
 
Optimize and analyze your content, content is the main factor in ranking, so write unique and quality.
 
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