Okay. We all know driving sales is not only about ranking the site, but also creating a great converting sale content. Usually it takes much more effort than ranking the site just to come out with one killer content that converts like hell. So in Churn & Burn strategy, how do you handle the content creation? I'll share mine first:- I have a long term writer who writes good sale copy - (not great one but good enough to convert) - So I will ask her to work on copies for a few sale pages, then I will put them together onto my site. Usually it cost me around $100/ piece. It's not cheap. I know someone who is doing this cheaper, like $70. Anyway how much are you willing to pay for such copy? Or how much are you paying? However, in Churn & Burn site, unless I'm doing a 301 redirect otherwise I'm putting all my investment into dustbin right away after my site got penalized. Even with 301 redirect, the site doesn't seem able to last for long. The ideal case is to come out with new contents on new sites but with all the old content throwing into dustbin, ideas on content drain out quickly (and also my money). It's changeling for my writer too to come out a unique piece of work. So, mind to share your thought? Thanks.