Content Startegy on Churn and Burn Sites?

[lowkei]

Okay. We all know driving sales is not only about ranking the site, but also creating a great converting sale content. Usually it takes much more effort than ranking the site just to come out with one killer content that converts like hell.

So in Churn & Burn strategy, how do you handle the content creation?

I'll share mine first:-

I have a long term writer who writes good sale copy - (not great one but good enough to convert) - So I will ask her to work on copies for a few sale pages, then I will put them together onto my site. Usually it cost me around $100/ piece. It's not cheap. I know someone who is doing this cheaper, like $70. Anyway how much are you willing to pay for such copy? Or how much are you paying?

However, in Churn & Burn site, unless I'm doing a 301 redirect otherwise I'm putting all my investment into dustbin right away after my site got penalized. Even with 301 redirect, the site doesn't seem able to last for long. The ideal case is to come out with new contents on new sites but with all the old content throwing into dustbin, ideas on content drain out quickly (and also my money). It's changeling for my writer too to come out a unique piece of work.

So, mind to share your thought?

Thanks.

 

[lloughry]

I am just learning this, but I don't see a reason not to re-use your sales copy. Once the site gets penalized just remove the site. Google will find the content is gone, even if you don't re-direct and you shouldn't have a dupe content penalty *I think*

 

[lowkei]

Then the question will be how long should the content be gone before re-using them so that they don't get dupe content penalty..

 

[validseo]

Use a template engine or plugin that supports basic content spinning... Then you write once and use a thousand times with complete uniqueness...


Example:

{I|We|You} {went|ran|jogged|walked} {to|around|near|from} {the|a} {park|store|school|theatre} {.|!}

in each group a random pick is made... make a whole article that way then spin a thousand variants.

 

[alternatesword]

If the page remove from google index and even from their cached results, you can use the content again. Just check for copyscape for double sure.

 

[aka sam]

There's no point putting $100 just for the copy until and unless you are dealing in high profit niche.

and if you think you can afford it in those niches, then forget about it...throw it ..there's no point using it again.

 

[RayBay]

lowkej> there ar 2 approaches for your problem:
a) replace the content on penalized site and re-use your sales page for another site immediately;

b) replace the content on penalizes site > blast it with gazzilion links/use paid indexing services or/just wait till google refreshes your page cache (about 2 weeks). Than use your sales page for any other site. Most would prefer 1st option, but if you spend so much money on it than go for option b.

 

[Numbuh362]

There's no point putting $100 just for the copy until and unless you are dealing in high profit niche.

and if you think you can afford it in those niches, then forget about it...throw it ..there's no point using it again.

Sam's right, it's best to get fresh new content. No reason to copy it again.

 

[lowkei]

There's no point putting $100 just for the copy until and unless you are dealing in high profit niche.

and if you think you can afford it in those niches, then forget about it...throw it ..there's no point using it again.

The problem is I have no confidence in driving traffic to that copy nowadays. All the Google updates is really scaring me off! And I'm thinking if it worth it now.

Use a template engine or plugin that supports basic content spinning... Then you write once and use a thousand times with complete uniqueness...

According to your experience, can this type of copy convert sale?

a) replace the content on penalized site and re-use your sales page for another site immediately;

Do you mean simply replace the content with anything? Some random articles etc? Interesting.


I was checking one of the competitors just now and realized the copy he used is totally crap. It's not readable and I wonder how is he going to convert the sales. But he's ranking on all the major KW! #1 - #3!


Yes $100 is definitely expensive for a Churn and Burn Sites. Can I ask how much do you spend on the sale copy on this kind of sites? How do you get the balance between converting copy and spending least?


Can you recommend me some of those writers? May be shoot me a PM?


Thanks!

 

[stugz]

I write a modified sales copy of competitor sites but then add in hidden markov text to "uniqueify" the content. The visible content is for visitors only and the more unique stuff is for the spiders.

 

[b520fp0]

I have only just started to play around wth churn and burn. If the 2 week period is too long to wait, why not just have 2 sets of content and rotate them. Or even have the backup set already on a domain aging a bit until needed?

 

[chaldoflirt]

Why not use a image with with your sales copy and somewhere below write a unique article regarding your niche. So if you get hit by google your only throwing away your article and not your sales copy because google bot cant crawl image.

-Chaldoflirt

 

[methodman90]

just use 301 with fresh content, then rinse and repeat if it been profitable...not so hard at all

 

[peetrike]

I write a modified sales copy of competitor sites but then add in hidden markov text to "uniqueify" the content. The visible content is for visitors only and the more unique stuff is for the spiders.

Could you explain little bit more?

Thanks

 

[FUBSZ]

Could you explain little bit more?

Thanks

I would also like it if you could explain more about it.

 

[FUBSZ]

Why not use a image with with your sales copy and somewhere below write a unique article regarding your niche. So if you get hit by google your only throwing away your article and not your sales copy because google bot cant crawl image.

-Chaldoflirt

Thats actually a brilliant idea !

 

[stugz]

Why not use a image with with your sales copy and somewhere below write a unique article regarding your niche. So if you get hit by google your only throwing away your article and not your sales copy because google bot cant crawl image.

-Chaldoflirt

Be careful with this because I have seen Google read text out of images. Admittedly I only saw it with images that had a few words but still.

 

[SpiderBlast]

I deal in high profit niches and this has become my main strategy recently. My sites are local, but I collect 10%
commissions on 5 figure sales, so there's lots of money to be made.

WITH THAT SAID, I have NEVER paid someone to design my sites.

No fucking way. If I paid $100 to get 1 page done, it would look like shit. Like 2 days ago I had to pay $55 just
to get a form done the way I want. If I had to pay a professional web designer, with good copywriting skills,
I'd probably have to pay $600-$1000 just to get my home page done.

So my solution has been simple. I've built up a HUGE swipe file over the last couple years, and I always use
the same theme and layout. So I have hundreds of PSD templates, graphics, fake testimonials, fake social
proof buttons, all sorts of shit. And everything is sized to fit, and easy to edit.

My last site I built, took about 6 hours. Its a redo of a highly profitable site that was recently taken out by
Google. But I'd much rather do the design on my own, rather than pay someone else. Because I know
exactly what I want, where I want it, what colors, and it would take hours just to communicate all this
to a designer. Then there are redos, miscommunication, too much padding here, the wrong shade of color
here, etc etc.

But basically this is how I see it. 2 years ago, first site I built took me about 3 months. I was a newbie,
and I had copywriting skills but 0 web design skills. The next site I built took me about 1 month. Cause I
already had a lot of graphics / psds I've made, and when I created that site, I added even more content
to my swipe file. Like I'd find cool packs of arrows and shit, grunge text fonts, and every time I made a
new site, it took less time to design the actual site.

Whats ironic though, the less time it would take to make the sites, the more time I'd spend adding articles
and new pages. So I was making bigger sites. I wanted to see if they would rank quicker. Which they
didn't. It didn't matter how big the site was, my guys network always got my keywords #1 in 6-8 weeks.

So these days, I don't waste much time at all on the site. I can finish the site in 1 day and conversions
are great. The only real problem is when I have to target new niches. Like eventually I had to branch out
to other niches (to scale profits) and I'd have to make huge swipe files for each niche. But I eventually
limited myself to 3 niches now. And I will NOT target any new niches. I just churn and burn in the same
3 niches over and over. If one site gets taken down, I buy a new domain similar to the old one, install
the same theme, edit the psds in my swipe file for a couple hours (to give the graphics a slightly different
look) then I upload everything, get the articles up and send the site to my SEO guy.

I have a problem with writing long posts. So the short answer is build a HUGE swipe file of psds and graphics.
I could technically just copy & paste all the content, but when I edit my old psds, what I'm really doing is
improving the content. So every new site converts a little better. And my swipe file slowly grows everytime
I make a new site.

-SB

 

[lowkei]

Hey SB, thanks for the input. Besides graphics and design, how do you handle the articles? Do you write everything anew every time?

 

[Los Angeles SEO Agency]

HI OP, Personally what I would do is just slightly modify your sales copy by rearranging your sentences while still keeping an eye on the grammar and readability to ensure the messaging of your content is as compelling as your original version.

FYI: Make sure not to add the new site into the same WMT account your last site was penalized with.