When it comes to SEO, you have to walk away from pairing variables.
What I mean by that is a lot of people read too much into a variable and assume that it automatically means higher rankings, more traffic, and all that good stuff.
This is not necessarily true.
You have to understand that age, when it comes to SEO, is supposed to be a stand-in for authority.
The idea is the longer a website is up and the longer its content has been around, the more opportunity it has had to build authority.
Now, you know, and I know that is usually not true.
There are people who just publish junk content and leave it at that.
They don't promote. They don't build a brand. They don't work on creating some sort of organic community around their content.
They don't do anything!
And it’s no surprise that a lot of the internet is filled with such blogs, and they don't go anywhere.
So even though they've been around for a long time—the content has been around for a long time—it hasn’t really built much authority.
So don't just focus on content age. There are many other factors.
One factor is the level of competition in the niche.
The second factor is how well your content answers the search intent of the keywords you're targeting.
The third factor is your efforts at building an organic community around your content.
There are just so many things going on.
Content age or domain age, they're supposed to be stand-ins for authority, but you really can't automatically assume that.