Constant Ban Waves

tjpenthouse · Feb 25, 2026

With the constant ban waves, I had some conversations with some very involved people in this space.

They seem to think that Meta has handed a lot of responsibility to AI to catch and ban accounts and it's gotten out of hand and is banning even completely legitimate accounts. They won't admit this as they have put significant amounts of money into their AI model and it wouldn't look good.

So seems like in the short-term this is going to continue to happen.

Thoughts?

Tyrarith · Feb 25, 2026

Yeah, a lot of moderation is AI now.

When platforms scale, automation handles most flags — and it’s not perfect. So yes, legit accounts can get caught in

conceptsofo · Feb 25, 2026

tjpenthouse said:
With the constant ban waves, I had some conversations with some very involved people in this space.

They seem to think that Meta has handed a lot of responsibility to AI to catch and ban accounts and it's gotten out of hand and is banning even completely legitimate accounts. They won't admit this as they have put significant amounts of money into their AI model and it wouldn't look good.

So seems like in the short-term this is going to continue to happen.

Thoughts?

Not only short-term but also long-term. Ads constantly get rejected and if your set-up on account automation is weak (leaking devices or bad proxies) then you won't get any decent results. Though for some this might be a good sign - more skilled media buyers or account managers will come in bigger demand.

ToyBox Marketing · Feb 25, 2026

You can still have AI content, however it safer to mention its AI since Meta has the option to display it which helps keep the profile more protected.

Rawspele · Feb 26, 2026

tjpenthouse said:
With the constant ban waves, I had some conversations with some very involved people in this space.

They seem to think that Meta has handed a lot of responsibility to AI to catch and ban accounts and it's gotten out of hand and is banning even completely legitimate accounts. They won't admit this as they have put significant amounts of money into their AI model and it wouldn't look good.

So seems like in the short-term this is going to continue to happen.

Thoughts?

yea it's so frustrating that I have just reused old accounts.

loganmaddox · Feb 26, 2026

Currently, AI is responsible for 95 percent of moderation, so it's no surprise that there are a huge number of blocks, often by mistake. I think this should end soon.

mochitoon · Friday at 1:52 PM

tjpenthouse said:
With the constant ban waves, I had some conversations with some very involved people in this space.

They seem to think that Meta has handed a lot of responsibility to AI to catch and ban accounts and it's gotten out of hand and is banning even completely legitimate accounts. They won't admit this as they have put significant amounts of money into their AI model and it wouldn't look good.

So seems like in the short-term this is going to continue to happen.

Thoughts?

this i can take to be true in relation to false positives given that the process takes place on a large scale. however the aspect of not being able to get the explanation or recourse for banning is where the real problem lies. at least, the hope is that the systems will learn to distinguish normal behavior from abussive behavior.

duke1921 · Saturday at 1:02 PM

Ban waves won't affect you, if you don't do the spammy actions. Staying legit keeps most of the accounts safe even today.

Nikolaos · Sunday at 12:03 PM

tjpenthouse said:
With the constant ban waves, I had some conversations with some very involved people in this space.

They seem to think that Meta has handed a lot of responsibility to AI to catch and ban accounts and it's gotten out of hand and is banning even completely legitimate accounts. They won't admit this as they have put significant amounts of money into their AI model and it wouldn't look good.

So seems like in the short-term this is going to continue to happen.

Thoughts?

Yeah I agree, their AI is so shitty that it can't even detect legitimate business and they ban them as well.

iFreelancer · Sunday at 12:27 PM

tjpenthouse said:
Meta has handed a lot of responsibility to AI to catch and ban accounts and it's gotten out of hand and is banning even completely legitimate accounts.

You're said this in Feb, it's pretty much accurate in Aug

That's what's happening - can't deny that!

Aleckksen · 2026-08-10T00:36:36+0100

I wouldn't be surprised if AI-driven enforcement is playing a bigger role than before. Automated systems can process accounts at a huge scale, but false positives are inevitable. The frustrating part is when legitimate accounts get caught and the review process can't correct the decision quickly. Hopefully Meta improves the balance between automation and human review.

Constant Ban Waves

tjpenthouse

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Tyrarith

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Rawspele

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loganmaddox

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