1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Consistent phone number in local citation..NAP

Discussion in 'Black Hat SEO' started by sharifawan, Aug 8, 2013.

  1. sharifawan

    sharifawan Jr. VIP Jr. VIP

    Joined:
    Apr 30, 2009
    Messages:
    908
    Likes Received:
    45
    Gender:
    Male
    Occupation:
    Local Citation EXPERT
    Home Page:
    Many people say the NAP (name, address, phone number) should be consistent in local directories for best SEO results.

    I offer local citation but i found that every directory has different format of phone number some take it as

    xxx-xxx-xxxx
    some as

    xxx xxx xxxx
    and some as
    (xxx)-xxx-xxxx

    Now here confusion arises.
    What is meant by consistent?
    If google will check for only consistent digits or format too?
     
  2. sharifawan

    sharifawan Jr. VIP Jr. VIP

    Joined:
    Apr 30, 2009
    Messages:
    908
    Likes Received:
    45
    Gender:
    Male
    Occupation:
    Local Citation EXPERT
    Home Page:
    Any one can help please?
     
  3. sudorank

    sudorank Power Member

    Joined:
    Jun 24, 2013
    Messages:
    640
    Likes Received:
    473
    Occupation:
    Web Developer
    Location:
    Swansea, UK
    Home Page:
    My advice is to stop giving people a citation service if you don't understand what your doing :cool:
     
    • Thanks Thanks x 1
  4. sharifawan

    sharifawan Jr. VIP Jr. VIP

    Joined:
    Apr 30, 2009
    Messages:
    908
    Likes Received:
    45
    Gender:
    Male
    Occupation:
    Local Citation EXPERT
    Home Page:
    dear i am doing citation for the last 2 years. We are expert in citation (I and my team).
    Just i have a question if any one can answer me please.
     
  5. Jonny Quick

    Jonny Quick BANNED BANNED

    Joined:
    Aug 26, 2010
    Messages:
    231
    Likes Received:
    340
    There has been some discussion here on the degree to which Google notices how perfectly consistent the NAP needs to be, i.e. is (xxx) yyy-zzzz mathematically the exact same thing as xxx-yyy-zzzz. No one can say for certain. Some believe it doesn't matter, and others (myself included) believe that it doesn't matter if it matters or not. Maximize consistency in all cases, just in case it DOES matter.

    From this point, the only question is how, given that some citations may want one format, while others require another, and yet others allow you to do either. (Note: This whole idea also applies to other data fields such as abbreviations (Rd. vs. Road, etc...))

    Here's my opinion: Do what Google does. Given the importance of Google in all things, make all citations as consistent with the formats that Google uses to the greatest extent possible. If Google uses (xxx), then you use (xxx), and if Google uses "Blvd." (with a period), then you use "Blvd." with a period (and yes, I think "blvd.", with a lower-case "b", is unacceptable). If circumstances force you to use any other format than Google, then you are no worse off than everyone else (your competitors) that are also forced to use a non-Google format.

    Does this mean that a Local SEO should go back to all their citations and change the data that can be changed to be more consistent with Google? Answer: Yes. I think the possibility that it matters is significant enough to warrant spending the time it would take to revamp all a businesses local citations to make them as consistent as possible with Google.

    Another thing to think about is what the competition is doing. If you are on place "F", and are using one particular format for one particular citation, and everyone above you (A through E) are all using the same format, and it's different than yours, well then maybe that's why you are Letter "F". I'm a big believer in copying what the winners are doing. If it works for them, then it will work for you.
     
    Last edited: Aug 12, 2013
  6. originalposter

    originalposter Jr. VIP Jr. VIP

    Joined:
    Jul 22, 2013
    Messages:
    564
    Likes Received:
    516
    From my experience, it does not matter. Take a look at SKYPE browser plugin for example, regardless if the number is xxx-yyy-zzzz or xxx.yyy.zzzz or (xxx).yyy.zzzz (You get the idea), it is still able to detect that 'it is a phone number' and make it a quick friendly 'call button'.

    Also, Google knows that each directory setup/display a little differently. It will look very spammy is there are 1000 citations and all 1000 format/styled the same way.
     
  7. sharifawan

    sharifawan Jr. VIP Jr. VIP

    Joined:
    Apr 30, 2009
    Messages:
    908
    Likes Received:
    45
    Gender:
    Male
    Occupation:
    Local Citation EXPERT
    Home Page:
    Thank you very much for detailed reply.
    It will really help.
    I also noticed that some directories allow as http://
    some simply www

    Any way i can reply to clients now for consistency
     
  8. sharifawan

    sharifawan Jr. VIP Jr. VIP

    Joined:
    Apr 30, 2009
    Messages:
    908
    Likes Received:
    45
    Gender:
    Male
    Occupation:
    Local Citation EXPERT
    Home Page:
    Thanks for your help.
    Information is valuable.