Comment likes do help in Comment Ranking

Facebook is using engagement (like likes) to push comments to the top, which could be great for getting more visibility on certain comments. This could be useful if you’re trying to highlight specific feedback or boost engagement. As for TikTok and Instagram, I think they work similarly, but it’s a bit trickier to get the same effect there. Still, engaging with comments should help in the long run.
 
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Your observation is absolutely correct, the level of interaction of the post is also the basis for FB to evaluate the appropriateness or attractiveness of that comment. When a comment has many interactions (including likes and replies), FB will push your post to a higher position.
 
Exactly, boosting comment likes helps with visibility across platforms, but TikTok and Instagram require more testing due to their more complex algorithms.
 
SeoIsArt said:
This was new to me, just made some tests sending some likes to comments and they moved the comment from the bottom of the list to the top in "most relevant" and "all comments" filters. Geo Targeting even not needed. Where could it be used? Is it same for TikTok and Instagram? But there it seems a bit more difficult to get it.
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Of course. The more comments and interactions an ad has, the more advantages and good results it will bring.
 
Boosting comment engagement can improve visibility, but results may vary across platforms.
 
I don't think this is very useful, you can use it on every platform but what is the most it will bring?
 
Yes, liking comments to influence their visibility is a known tactic and reflects how engagement metrics feed into content ranking algorithms across many platforms.
 
Liking or replying to a comment increases the comment's rank. It will be displayed frequently and at the top.
 
As far as I know, even comments or posts, what is of interest, Facebook's calculation will show up first and appear more often, or what is of interest will be prioritized.
 
Likes and replies will always be prioritized by Facebook to display on the Page as well as prioritized to display on that post because it has more attention and interaction.
 
SeoIsArt said:
This was new to me, just made some tests sending some likes to comments and they moved the comment from the bottom of the list to the top in "most relevant" and "all comments" filters. Geo Targeting even not needed. Where could it be used? Is it same for TikTok and Instagram? But there it seems a bit more difficult to get it.
Click to expand...
On other platforms, it's the same. You can attract more viewers by liking and replying to comments in your videos, as well as interacting with videos that have a lot of comments and likes. They will usually appear first.
 
Like helps comments to the top on Facebook, TikTok, Instagram, used to highlight important comments or navigate discussions, u need good comments to get more natural likes.
 
Liking a comment acts as a small signal to the algorithm—it helps boost the comment's visibility and push it higher in the thread.
 
The number of likes or interactions of a comment affects how FB perceives that comment as valuable to the community and pushes it to the top. On other social networking platforms, comments with many interactions will often be pushed to the top.
 
You can use it on tiktok, when you interact a lot your account also gets a lot of likes.
 
Why is this powerful?

When you push a comment to the top, you can:

Insert a link / call to action (CTA) in the comment → increase conversions

Use that comment as “social proof” (like: “This product is awesome!”)

Dominate the comment section without hacking the content algorithm

Insert comments from a sub-clone → create a “lot of attention” feeling
SeoIsArt said:
This was new to me, just made some tests sending some likes to comments and they moved the comment from the bottom of the list to the top in "most relevant" and "all comments" filters. Geo Targeting even not needed. Where could it be used? Is it same for TikTok and Instagram? But there it seems a bit more difficult to get it.
Click to expand...
 
SeoIsArt said:
This was new to me, just made some tests sending some likes to comments and they moved the comment from the bottom of the list to the top in "most relevant" and "all comments" filters. Geo Targeting even not needed. Where could it be used? Is it same for TikTok and Instagram? But there it seems a bit more difficult to get it.
Click to expand...
Facebook always prioritizes what gets the most interaction, so when you like or reply to comments, those comments will be prioritized to appear first, which is Facebook's algorithm.
 
Giving likes to comments helps the algorithm push them to the top of the most relevant or all comments list because they are perceived as highly engaged. The principles are similar on TikTok and Instagram, although implementation can be more difficult due to stricter anti-bot systems.
 
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