So, I'm getting into an offline sort of niche and I was wondering something that may seem simple, but it's been bothering me for quite some time... When I address my snail-mail packets to cold leads, who do I actually address it to? Let's say [Plumbing Business] has an owner who doesn't really have an online presence. The business is 45 minutes away from me, and I'm trying to get the owner's attention regarding their business. Since I don't know the owner's name, do I just mail it to [Plumbing Business] and mark it with a confidential stamp, so that it's more likely he, or at least a higher-up, will open the mail? It might sound like a stupid question to any business pros on here, so try not to laugh at it too hard. I'm new to this sales game and I'm just trying to do it right as well as I can the first time 'round. Thanks.