CMS migration Bounce Rate Doubled

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ppc_cps

Newbie

Aug 3, 2017

1

0

• Aug 3, 2017

• #1

My website recently switched CMS. Every since the migration I have seen the bounce rate for all source/medium double from 25% to 50% across the board. Any idea why this is happening? I think it may be a tracking issue in GA but any ideas would be great.

 

ralphnsk

Registered Member

Nov 2, 2009

62

38

• Aug 24, 2017

• #2

My guess is that the loading time of your site might have increased, so more visitors just close the browser tab without waiting for it to fully load.

Head for tools.pingdom.com and perform a website speed test, this may give you some ideas.

 

T

trafficsaurus1

Junior Member

Jan 22, 2017

110

4

• Aug 28, 2017

• #3

thats a good question, i want to know the answer to too

 

bigorse

Registered Member

Nov 19, 2016

77

12

• Oct 19, 2017

• #4

25% is a pretty low bounce rate, maybe your original site had a bounce rate error, and now you're only seeing the real bounce rate?

 

gman777

Power Member

Apr 7, 2016

715

676

• Oct 25, 2017

• #5

ppc_cps said:

My website recently switched CMS

Click to expand...

You changed your CMS, but did the elements of your website changed too?

If they did, then that's the reason.

 

DuckingOutstanding

Senior Member

Dec 22, 2015

1,108

769

• Nov 25, 2017

• #6

Mind sharing which cms you switched from/to?