Impact of Cloud Computing on Location Cloud computing is changing the location factor of hosting which impacts SEO too. As in cloud, your data is distributed at various servers. Sites which are hosted in cloud often have separate versions (for UK, AU, US). But as these sites are same for search engines, they often start competing with each other. Now, based on link building campaigns, the site which gets highest authority outranks those which have low authority. e.g. If UK version has most authority, it would outrank US version for US market. Cloud Hosting and Caffeine In 2010 with Google Caffeine update for Google algorithm, page speed became an important factor in SEO and it started to govern ranks which Google gives to sites. Pages which load faster tend to get higher rank than their counterparts. This affected schema for many sites which aim to rank in highly competitive market. For these reasons, cloud has emerged as a boon to such people. Sites operating in cloud have shown to load faster which improved time required for page loading. Google?s Take on Cloud Computing At present, Google seems to promote cloud computing. Matt Cutts, the most publically available face of Google, mentioned ?Why cloud services rock?. He also commented ?As more people get comfortable with online computing, more of them will choose to store their data from onsite hardrives and store it in the ?cloud?. As a result searching in the cloud for relevant information will become increasingly important?.