My money site is finally climbing the SERP and hopefully, will get at the same level before I did a HUGE mistakes few months ago: Getting some social backlinks to it, about 120-125 of them during a couple of weeks. I had a lots of others links and since a while, I removing all of them. It begins to pay. I finally see some SERP movement going up...finally... When I think about all those quality links I was working on, what a waste of time.