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Client meeting, Private Real Estate Agent wants the WORKS.

Discussion in 'Offline Marketing' started by LoDownLoad, Mar 16, 2014.

  1. LoDownLoad

    LoDownLoad Registered Member

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    Hey Friends! Been a long time since I posted. I got a call from a private real estate agent the other day.
    I sent him my resume through a local Craigslist posting here in the city... Got the call back within a few hours =). He says he has some projects he wants to work on so I'll have to see EXACTLY what he wants and in what areas...

    What he does exactly:
    -Buys & sells homes
    -Has rental homes

    Here's what he says he wants:
    (Drive traffic to his site ultimately.)

    Social media- Facebook, Twitter, LinkedIn

    Blogging- Writing posts, I'm assuming complete management & growth of the blog.

    E-mail marketing- Self explanatory

    Here's what I'm going to say I'll do:

    -Social media marketing
    1.Facebook
    2.Twitter
    3.LinkedIn
    -Custom Strategy Creation
    -Daily posting & monitoring
    -Content creation (& curation)
    -Brand management & growth
    -Social integration
    -Email integration
    -Fully optimized profiles
    -Run ads
    -Advanced analytics
    -Monthly reports

    -Blogging (Wordpress)
    -Write blog posts
    -Manage the blog/site
    -Grow the blog
    -Integrate Auto-responder
    -Integrate social media
    -Advanced analytics
    -Monthly reports


    -Email marketing (Aweber)
    -Content writing
    -Monthly management
    -Advanced analytics
    -Social media integration
    -Blog/Site integration
    -Squeeze page creation
    -Monthly Reports




    -All three forms of marketing will be integrated and work together to provide business growth overall, increase brand awareness, as well as increased sales, etc.


    My biggest dilemma is how much to charge. He asked how I'd like to be paid, hourly or what I preferred. I'd prefer a lump sum payment. I'm thinking $1500/Mo. with 2 months up front then month to month. I'll "waive" setup fees if you sign up now =).

    What do you guys think about pricing? I'm in West Tennessee in a major metropolitan city.

    Also, what are you guys thoughts on the implementation and management of all this on a monthly basis?

    Thanks in advance for all advice and info BHW! My meeting is 2 days from now btw.

    -LoDownLoad
     
  2. yazo80s

    yazo80s Junior Member

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    looking for answers as well....good luck on your meeting.
     
  3. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    First thing you need to do is to figure your costs before you even consider the pricing. Your costs will determine what you can charge and still walk away with a healthy profit yet still be fair to your client.

    Go and write down all the costs involved and do not leave anything out at all... then add 10% and you'll have a pretty good handle on the numbers.
     
  4. LoDownLoad

    LoDownLoad Registered Member

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    BINGO! So the question is where to find the best outsourcing for what I need. Fiverr? SEOClerks? BHW? Are you saying whatever the outsource costnis add 10% and thats what to charge? Or Fee + 10% then mark up?




    Thanks Bro!
     
  5. twitter.followers

    twitter.followers Elite Member

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    As BTB suggested above, you would firstly need to calculate all the costs involved in delivering all those services. Secondly, you will need to find where you can get those services from if you aren't delivering them yourself and ensure everything will get done as per your calculations. Then, add the 10% profit or whatever amount you're aiming for and then ask that price from the client.
     
  6. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Add the 10% to get your cost basis and then charge accordingly knowing that your cost is X.

    Cost + 10% = cost basis.

    From there you decide what a fair price is to your client as well as to yourself. A 10% profit margin will not cut it though so look much higher than that.

    As to where you find the outsourcers I cannot address that personally but I do know there are solid guys here on BHW although I am sure this is not the only source that can offer you quality.
     
  7. LoDownLoad

    LoDownLoad Registered Member

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    Good afternoon friends! Here's my total costs + 10% for cost base in total...
    For Facebook, Twitter, LinkedIn, Blogging, & Email marketing for my costs are exactly:

    $570+ 10%= $627

    Now the question is...

    1.How much to mark-up per month?
    2.Best places to outsource.

    Still not sure about pricing, as far as outsourcing, I'm thinking Fiverr, SEOClerks, develop some relationships for good work. Looking specifically for US or Philipino.
     
  8. LoDownLoad

    LoDownLoad Registered Member

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    $627 x 3= $1881... Net profit is $1254. I'm thinking "$1899" looks like a better price point psychologically. Which would bring net profit to $1272. If I scream "$1881" he could be like "How in the hell did you come up with a number like that???"

    What are you guys thoughts on those numbers for a monthly fee for work of that magnitude??? Too low? Too high? I'm open to suggestions! =)
     
  9. Techxan

    Techxan Elite Member

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    How have you estimated prices if you have not found the sources you will use?
     
  10. gtownfunk

    gtownfunk Registered Member

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    Sounds like you're on the right track, but Techxan is right.. give yourself some wiggle room if you haven't chosen your vendors yet. The works is the works, consider they could blow $1800 on a few flyer campaigns a month easy. I don't think they're going to bat an eye if you're solving their problem. Remember that, you're selling them the solution to their problems so you can dictate the price... they just want their life to get better.

    gtownfunk
     
  11. 4ContactUK

    4ContactUK Regular Member

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    When i outsource anything i put 50% on top because i know what i want to earn per hour because if you are outsourcing all of that you have to account for all the time you are two-ing and throwing plus if something goes wrong ie. someone runs with the money, shuts down or whatever, you need to buy the service again and then at least you haven't lost anything. If you add value to your offering, that client will feel like you are giving more for free.

    If you want a quality service for a client who could recommend you to other people for doing a fab job, you need to make sure you have tested these services out on yourself or a friend before you take the leap as again if something goes wrong its yours and their name on the line.

    For what your offering the client in services we would be charging alot more than you have said (could be because we live close to London, UK). But well done mate for landing a top client, we also were lucky where our 1st 2 clients were large and now the work just keeps coming in because we did them 2 so well.

    If you need some advice, just send me a message.
     
  12. LoDownLoad

    LoDownLoad Registered Member

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    I used Fiverr/SEOclerks to estimate prices. I'm pretty good at picking outsourcers, however I'm always looking for more advice & knowledge. I've had good expiriences with people from Malaysia, Philipenes, Estonia of all places.
     
  13. LoDownLoad

    LoDownLoad Registered Member

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    Absolutely! That's why based upon what was suggested earlier about finding the outsourcing costs + 10% I came up with $627 in costs. So I just tripled that, covering my costs, and doubling profit. Also it gives me room to "wiggle" in case someone falls short or doesn't deliver.

    thanks for your input! =D
     
  14. spook2992

    spook2992 Junior Member

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    If he buys, sells, and rents houses he has cash, and will probably pay anything you ask. I'd say $5k upfront and $3k per month.
     
  15. netmoney1

    netmoney1 Executive VIP

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    You are forgetting something important...your TIME.

    In your breakdown of netprofit you mention $1,200.

    That is $300 a week.

    That is peanuts.

    How much TIME will this project take weekly?

    TIME is a cost too...what do you value your time at.

    Remember, this person will be up your ass all the time. They will constantly ask questions, want updates, etc.

    Personally, I would rather collect spare change on the side of the street before I worked for $300 a week and have to deal with a client asking questions, especially for the amount of work.tasks you listed off.

    The day flys by....so I would figure out how much time it will take. Even though you are outsourcing there is some you will do, and you will 100% run into issues when outsourcing...it is just expected.

    But just do yourself a favor and think it over...break it down....then determine your value/worth....and recalculate.

    TIME. TIME. TIME.

    Time is money.
     
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  16. LoDownLoad

    LoDownLoad Registered Member

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    Absolutely! That's why based upon what was suggested earlier about finding the outsourcing costs + 10% I came up with $627 in costs. So I just tripled that, covering my costs, and doubling profit. Also it gives me room to "wiggle" in case someone falls short or doesn't deliver.

    thanks for your input! =D
     
  17. LoDownLoad

    LoDownLoad Registered Member

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    Hmmm... Ok prices about to rise. I'm liking that advice @spook2992. I didn't even think about it like that.
     
  18. LoDownLoad

    LoDownLoad Registered Member

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    Yet another AWESOME response! I calculated an hourly fee from my initial number... Wasnt good. I figured since I was outsourcing the vast majority it'd be ok, but now that you guys have me thinking...

    I'll basically be an international project manager... Plus some things I'll do on my own... Plus I'll have to put all this shit together and provide reports. The part about being "up-my-ass" really put it all in perspective. If you're gonna be all up my ass I better be getting paid good for it!

    $15/HR x 40/HRs per week= $600 x 4 weeks= $2400/Month

    OR

    $627(costs) x 2= $1254 + $15/HR x 6/HRs x 5 days/Weekly x 4 weeks= $1800+$1254(costs x2)= $3054... I could drop that to $2999 (basically 3K like @Spook2992 says)
     
    Last edited: Mar 18, 2014
  19. netmoney1

    netmoney1 Executive VIP

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    Just make sure you work in enough profit....you need to cover your expenses for the services, your work, your other business expenses (phone, website, etc) - just make sure you don't sell yourself short.

    Good luck.
     
  20. LoDownLoad

    LoDownLoad Registered Member

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    Didn't think of business expenses like my iPhone, internet access, plugins, software, etc.

    You guys are brilliant! Simple things like that I haven't even thought of. If you want the job done right THE FIRST TIME, you pay for it. If a guys buying, selling, & renting homes, knows the power of this internet... He knows he's gotta pay. If I low-ball he might not have faith in my services...

    After all, he did call me based on my resume... And asked for the whole shebang. Talking to him it sounds like he knows a bit... But I know more.. =)