Why would anyone buy an ebook when there is free information all over the web about virtually any subject? If someone wants to build a chicken coop, a simple Google search will turn up loads of free resources. Why would someone pay for an ebook on the subject? Is it the affiliate's job to convince the buyer that the ebook info is better than the free info that's available? Mind you, this isn't a bash of ClickBank or ClickBank affiliates but I'm just trying to understand how you sell something to someone when lots of the same info is free all around him?