dude, it is totally normal..
i had 25 order form submission with only 1 sale.
contacted clickbank and they said it is normal...
went on to search online and got the explanation:
1) it may due to credit card decline
2) client type in wrong info and eventually change their mind
3) paypal cant get thru
4) other affiliate checking on yours
5) client send out correct info but at last stage they change their mind
6) etc
there are many other factors, but it is quite normal as stated
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