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Click-Through Rate Ranking Factor Seo Test

Discussion in 'Black Hat SEO' started by rhapso, Oct 23, 2015.

  1. rhapso

    rhapso Newbie

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    Hello

    Let's experiment together if CTR still influence in google ranking, and if yes, in how much time.

    To take part, its easy :

    1. Open a new tab in you browser

    2. Go to Google.com

    3. type the keyword "ctr test" (dont copy and paste please)

    4. click on the wikipedia page

    5. close the browser tab

    this page is now in position 8, lets see if it will move.
     
  2. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    is this a joke ?
     
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  3. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  4. romeoesteban

    romeoesteban Jr. VIP Jr. VIP

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  5. rhapso

    rhapso Newbie

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    experiments done with bot just don't work. And it's not just the IP: The giveaways that separate man and machine can be as subtle as how he or she (or it) moves a mouse in the moments before that single click.


     
  6. Berkeli

    Berkeli Regular Member

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    How could you think that?
    findings of this case study could be evolutionary
     
  7. asap1

    asap1 BANNED BANNED

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    This would be a good case study but not like this.

    Someone should buy one of the software that does this and post the results.
     
  8. SEOMadHatter

    SEOMadHatter Regular Member

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    Built one recently. I've one isolated test making it look incredibly obvious to see if Google spots the spam and slaps the site.

    Another to test if lowering the CTR of the entire first page shakes anything up.

    Another is a little more advanced trying to look much more legit for a normal CTR test.

    When I get the time I'll scale things up and try to remember to do a case study.
     
  9. Aty

    Aty Jr. VIP Jr. VIP

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  10. idakat802

    idakat802 Newbie

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    Of course, this factor is really only going to apply to results within the top 10. But it can definitely be the difference between ranking #10 and ranking in the top 3. Believe it or not, it can actually combat click bait as well. So, if a particular result is getting high CTR but also has high percentage of pogo sticking/bounce rate and low average time on page, then that result will probably be demoted overtime.

    [h=3]1. Keyword Selection[/h]Yes, the first way to increase your organic CTR is to pick the right keywords! Your keywords need to be highly relevant to what you’re selling or producing content for. Here’s what Google says about keywords and CTR: “The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.” Simply replace “ads” with organic results and the same rule applies.

    [h=3]2. Content[/h]Like your keywords, your content also has to be relevant to the search queries. If people are searching for “dog toys”, but your article about “cat toys” is ranking, then your organic CTR will be low. Common sense, I know, but these mistakes do happen. Sometimes accidentally.

    [h=3]3. Title[/h]Creating a captivating title for the SERPs is the best way to increase your CTR. To create a strong title, you need to study the art of copywriting. SEO isn’t just about rankings anymore. If you want to have success now and into the future, you need to have skills in many different areas of marketing and that includes copywriting.
    For SEO purposes, you’ll want the keyword in the title, but use the rest of your real estate to create an intriguing title.
    There are two important goals you’re trying to achieve with your title/headline: 1) grab the searchers attention and 2) motivate them to click through.
    According to John Caples, there are four important qualities that a good headline posseses.

    They are:
    1. Self-interest: “Men Will Do Anything For A Six-Pack” – Force Factor
    2. News: “Wow, LeBron James looks way different tonight” – Yahoo
    3. Curiosity: “Trainers Hate Him” – Force Factor
    4. Quick, easy way: “9 Places Where You Can Retire In Paradise Cheaply!” – Business Advice Source

    Use these phrases at the beginning of any headline and you’ll get an instant boost in CTR.
    Once you’ve tapped into many of the headline starters above, you can also use some other tricks in your title including: symbols (ü$é øƒ $¥mBøl$) and emojis (now supported by WordPress).
    [h=3]4. Description[/h]After you’ve crafted an amazing title, it’s time for you to create a description that’s equally as click-worthy. You have a lot of real estate to work with in a description, so use it wisely. Think of it as if you were writing a sub-headline for a sales page. Explain the biggest benefit of the content, but keep the intrigue high. Obviously take the opportunity to inject LSI keywords in for SEO purposes, but you should really focus on the copy surrounding those keywords.

    One important note: do not put your phone number in your description or title. I understand that you’re trying to get direct phone calls, but it will decrease your CTR in the search engines. Having strong organic rankings will produce a greater ROI than getting a few direct calls that will subsequently decrease your rankings because of the low CTR.
    [h=3]5. Call to Action (CTA)[/h]It’s critical that you have a strong CTA in your META description. Just like anything else, you need to push people to take action. “Read now”, “click now”, “when you read this”, etc.

    [h=3]6. URL[/h]If you’re using breadcrumbs, Google will pull this data and put it into the SERPs like so:This is a small detail, but every element in the SERPs can help boost your CTR.

    [h=3]7. Table of Contents[/h]A table of contents plugin can increase your CTR in the search results. It’s pretty random when it will show, but when it does it will say “Jump to …insert section…”. This really stands out from the rest of the search results.

    [h=3]8. Rich Snippets[/h]The most common rich snippet you’ll find will be the review stars.
    Since authorship is dead, we’re left with these rich snippet options:

    • Restaurants: average review, number of stars, and price range
    • Music albums: lyrics and link to play song
    • People: photos and phone number
    • Businesses: location and customer review
    • Recipes: photos, recipe rating, and time required
    • Video: video image
    • Products: ratings, picture, price
    • Events: event date, location and time
    • Wikipedia: if you have a Wikipedia page, Google will show your brand name in the SERPs.
      You have to love the preferential treatment for big brands.

      [h=3]9. Sitelinks[/h]The general consensus is that Google assigns sitelinks to websites it “likes”. Whether this is true or not is up for debate, but it’s definitely a random process. The one factor you do have control over is what sitelinks NOT to show in the SERPs. Go to “Search Appearance”, “Sitelinks” and “Demote” what links you don’t want to show.

      Basically the only strategy for getting sitelinks is to have a clean and clear navigation, and of course, have a good website!
      [h=3]10. Test[/h]You should constantly be testing your META information to improve CTR. Google’s updated webmaster tools interface has a ton of data that you can leverage. You should track your pages that are ranking well and test out new titles and descriptions. When you make any changes, make sure you annotate inside Google Analytics.

      [h=3]11. Read[/h]Like I said earlier in this article, SEO isn’t just a technical profession. You need be well-versed in a variety of different marketing principles. Evolve or die! I know that’s extreme, but seriously. Read a book or two… or 10 on copywriting and marketing. At the very minimum start with Ca$hvertising.
     
  11. abhi007

    abhi007 Jr. VIP Jr. VIP

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    LOL nice copy paste.