Your site PR affects only about 10 percent of the SERP results so don't expect much help even if you have a high PR. Just focus on getting high PR backlinks to your site and using different anchor text for your keywords.
I think PR confuses people so much because it is an indicator to Google what kind of authoritative sites link to your website. If you have a low PR is can be assumed that your website doesn't have any authority sites linking to you. However, that doesn't mean you can't rank for your targeted keywords
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