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Chrome is gonna block ads

Discussion in 'Making Money' started by bartosimpsonio, Apr 20, 2017.

  1. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233

    Google Plans Ad-Blocking Feature in Popular Chrome Browser
    Filter could strip out ads that provide bad experiences for users

    By
    Jack Marshall
    Updated April 19, 2017 7:18 p.m. ET
    13 COMMENTS
    Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans.

    The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

    Google could announce the feature within weeks, but it is still ironing out specific details and still could decide not to move ahead with the plan, the people said.

    Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad standards in March. According to those standards, ad formats such as pop-ups, auto-playing video ads with sound and “prestitial” ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”

    In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome.

    Google declined to comment.

    The ad-blocking step may seem counter-intuitive given Google’s reliance on online advertising revenue, but the move is a defensive one, people familiar with the plans said.

    Uptake of online ad blocking tools has grown rapidly in recent years, with 26% of U.S. users now employing the software on their desktop devices, according to some estimates.

    By switching on its own ad-filter, Google is hoping to quell further growth of blocking tools offered by third-party companies, the people said, some of which charge fees in exchange for letting ads pass through their filters.

    Google already pays to be part of an “Acceptable Ads” program offered by software company Eyeo GmbH, for example, which develops popular ad-blocking tool Adblock Plus. As a result, advertising on Google’s search engine and some of the other ads it powers are allowed to pass through Adblock Plus’s filters.

    But the continued growth of ad-blocking is a worrying trend for Google, which generated over $60 billion in revenue from online advertising in 2016. It’s also a concern for other online publishers and services that rely on advertising revenue to support their businesses, many of which work with Google to help sell advertising space on their properties.

    The Chrome browser now accounts for a large portion of web-browsing globally, so switching on ad-filters within it could give Google more control over the ad-blocking situation, industry observers say.

    In the U.S. Chrome has nearly 47.5% of the browser market across all platforms, according to online analytics provider StatCounter.

    Write to Jack Marshall at [email protected]
     
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  2. adwordsvoucher

    adwordsvoucher Jr. VIP Jr. VIP

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    How it gonna affect me, I'm SEO and Adwords.
    Not depend on Spam Advertising.
     
  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Probably gonna help you.

    Google would block their own ads? No way. They're gonna block everyone else except themselves.
     
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  4. Mnemosyne03

    Mnemosyne03 Registered Member

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    RIP Ad Networks.
     
  5. FreshStart1Goal

    FreshStart1Goal Junior Member

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    They wont block legit ads i guess. Just spammy stuff like pop ups etc
     
  6. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP

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    Google sucks! Ive already made the switch to AOL....
     
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  7. papa_ji

    papa_ji Jr. VIP Jr. VIP Premium Member

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    I think its a good initiative for those ads which contain virus, malware e,t,c article says that only ads which makes bad user experience will be blocked
     
  8. blogzandstuff

    blogzandstuff Elite Member

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    Good, I already block ads and popups. I don't use ads on my sites so it enhances user experience, builds trust and ultimately makes more money than crap ads
     
  9. seoaroundtheworld

    seoaroundtheworld Registered Member

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    Can someone give me the shorthand version?

    Google is going to revamp A.I.(?)
     
  10. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    No. Google is gonna block their competitors' ads.
     
  11. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    In a nutshell: google are being cunts
     
  12. roki4ka

    roki4ka Senior Member

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    ahahah

    Prolly just Adblocker clone... nothing new

    The question is:

    If I use anti adblock ads, can they ban my adsense account?
     
  13. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    If a man lives long enough...
     
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  14. LJ Junior

    LJ Junior Regular Member

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    Huh! If this happens, few million dollars worth Ad networks will go down. So if Google powered Chrome only enable their Ads and block other network ads, is it legal? I mean, I have seen browsers that block all the ads, irrespective of Ad networrks. But, this is too obvious. I understand that Chrome is Google product and they can do whatever they want. Chrome is a leading player in browsers. But on other hand, every webmaster has his own choice to opt for specific network. So, now they take more control over internet by putting handcuffs on Webmasters?
    [​IMG]
     
  15. Shaunm

    Shaunm Jr. VIP Jr. VIP

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    Pretty much this, gets rid of annoying ads so new users dont install adblockers Google have no control over. At least with their own they can make sure their ads get through.

    On a side note, I have noticed Facebook recently changed something and now their ads are getting through my adblocker.

    I'm far from a legal expert but I would guess it is totally fine. It will be in Chromes T&S that the user has to agree to and I would guess they will put something into the coding to allow a single above the fold ad to be displayed from any network or something like that to get around the only letting their own ads through thing.

    Doing it this way puts it in the hands of the webmasters for putting too many ads above the fold.
     
  16. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Well that's obviously their intention. All those networks are Google competitors.

    Is it legal? Who cares, google does whatever they want.
     
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  17. Luco

    Luco Regular Member

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    So google will block ads and ad networks will develope anti adblock stuffs and the story will not end.

    Blackhatworld is everywhere
     
  18. romeoesteban

    romeoesteban Jr. VIP Jr. VIP

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    They wont hurt their milk cow. AdSense ads wont be filtered.
     
  19. FreshStart1Goal

    FreshStart1Goal Junior Member

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    Pretty certain they will ban only spammy ads. Like pop ups, virus alerts etc
     
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  20. Takoona

    Takoona Regular Member

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    Block what you want Chrome.. Contextuals all the way.. Cobra Kai...Cobra Kai.. Never dies.