How to checkmate Google in the Post Penguin World: Step 1: Identify a publicly traded company whose primary profits are derived from online business Step 2: Find a bunch of nefarious friends with access to Xrumer and Scrabebox Step 3: Blast site with garbage links for as many days and nights as necessary Step 4: Wait for the site to be penalized Step 5: Buy Stock at end of quarterly reports Step 6: Sell Stock after site recovers and quarterly reports rebound Step 7: Fuck you Google Step 8: I'm totally kidding, but seriously... why wouldn't this work if Google really applies it's algo religiously and without compromise? I honestly don't think this would work, but in theory Google has legitimately created this as a potential money making exploit. Could you imagine getting Amazon deindexed? You might even be able to get away with it, as far as I know it's not illegal to blast links to a site? Maybe it would be construed as insider trading; I'm not certain on that. It would be like Office Space for SEO.