Changing a favicon - how long does it take?

How long does it take for Google to change a favicon in the SERP? For some reason the hosting favicon (WPX hosting logo) is showing up there. This week, Google indexed all our pages, but the favicon set in the meta still didn't show up there.

In Search console or third party tools or all different browsers from the old IE10 to the latest browsers, the correct favicon set by us in the meta tags is displayed.

Thank you for your advice.

Favicons doesnot impact your SERP's, nevertheless, they are indirectly accountable & also are a crucial device for enhancing your position on search engines.

A favicon is a visual representation of your website & organisation, so individuals will certainly identify with your brand based upon the favicon you use. SEO is all about branding & marketing and more visible your website is, the more customers are likely to visit your website.

Under normal circumstances, under 24hours granted that you got crawled again.

xnerycz said:

In Search console or third party tools or all different browsers from the old IE10 to the latest browsers, the correct favicon set by us in the meta tags is displayed.

Click to expand...

You are seeing the old version from the cache of the browser that you are using.

xReminisce said:

Under normal circumstances, under 24hours granted that you got crawled again.

Click to expand...

Yes it's due to browser cache. Try force refresh

1. Type in www.yoursite.com/favicon.ico etc
2. Press enter
3. ctrl+f5
4. Restart Browser