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Change SERPs for own name?

Discussion in 'White Hat SEO' started by ElCamino, Jul 24, 2017.

  1. ElCamino

    ElCamino Newbie

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    Hi folks,

    is there a way to change the SERPs for your own name?

    Let's say there is a negative entry in an evaluation portal which points at your company. That for itself is ok. Let's assume I replied kindly and thoroughly to the negative comment with my own name.

    Now the problem is, that the SERPs for my name rank the negative evaluation portal thread on #1 which is not so pleasing.

    Do you have an idea how to get rid of this?
     
  2. JLR0309

    JLR0309 Newbie

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    Create accounts on parasites & web 2.0s with relevant high-quality information about you. Blast those with GSA (parasites can take a hit, but you could use 301 redirects if you're worried).

    You could also ask the webmaster to take down the negative comment, and I'm not sure leaving a reply was the best idea, as this will only make it rank higher IMO.

    Use your name throughout your companies site & blog, so your company site ranks for your name also.
     
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  3. ElCamino

    ElCamino Newbie

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    Hi @JLR0309,

    thank you for this hint. Although I know what you mean by "parasites", could you give me some ideas, what could be good parasites for this purpose?
     
  4. JLR0309

    JLR0309 Newbie

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    Any social sites to be honest, though it depends on your niche.

    Facebook, Twitter, SlideShare, etc. Anything really. Obviously if using Facebook create a separate account for work, or use a page for your business.

    LinkedIn is a big one - start sharing articles relevant to your niche to get followers & it'll easily outrank most sites.

    For web 2.0s, create a link wheel with relevant info on all of the sites. With a few GSA links these will be able to outrank most forum sites, etc.
     
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  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    This is called ORM and although it's your own brand name, it's not always easy to do. There are specialized pros who do ORM.
     
  6. JLR0309

    JLR0309 Newbie

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    @bartosimpsonio is right. There's a dedicated forum for it in the White Hat section. Maybe check it out?
     
  7. wanessmark

    wanessmark Junior Member Premium Member

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    OPTIMIZE YOUR SOCIAL PROFILES
    The first actual step to dominating the search results for your name is optimizing social profiles. If you have profiles on any major social networks, these are almost invariably going to appear in the SERPs for your personal brand. Social networking websites have tons of search authority which allows them to rank extremely well. If you don’t have any social profiles and you found results that matched the negative criteria in step one, you may want to consider creating profiles to push down the less-than-ideal results.

    Beyond just having these profiles, you can take steps to optimize them so they’ll show up higher.

    • Use a consistent name on all profiles that aligns with your personal brand/online identity.
    • Use an interesting and compelling profile description. In many cases, this will appear as the text snippet under that profile’s search result. By having an optimized snippet show up, you can improve CTR on that result, which can demonstrate that result’s quality; Google will be more likely to return that quality-proven result.
    • Link to your personal website in your profile (see step 3).
    Recommended social networks for personal branding:

    • Google+
    • Twitter
    • LinkedIn
    • Quora
    • Facebook
     
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  8. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Exactly... just do what he's suggested here.

    -ThopHayt
     
  9. Cshark

    Cshark Jr. VIP Jr. VIP Premium Member

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    This is by far the best reply on this thread. Great job.

     
  10. ElCamino

    ElCamino Newbie

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    Thank you very much for all the incoming tipps! I see big potential in stregthening the social profiles. Espaecially in Xing I explicitly configured in the settings, that the profile does not show up in the SERPs --> big face palm!

    A new problem which arises, is the following: My personal blog, URL = firstname-lastname.com, does not show up, when I google for my name. This would be another big lever in order to kick down the negative first search result. But since all the sites of the websites are indexed I wonder why the website does not show up when I google myself. What could be possible reasons for this?