She's legitimately doing music now. In an interview with The FADER, she said that she originally didn't realize this was going to happen, but just decided to go with the flow when she saw her obvious popularity growing in the media.
Now she's actually developed a fanbase; She's signed to Atlantic records, has a management/PR team and everything. Full fledged with website merchandise, and has a lot of media outlets covering her. Not the best reputation, but she's making something good out of a bad situation.
All the power to her, haha...