I have an interesting case study that I will update regularly. I have keyword.schooname.edu. keyword is very competitive. Not top tier, loans, insurance, etc, but after that. Wikis, edus, .gov sites, gov sites that aren't .gov, few authority sites, etc. Keyword gets 150k+ exacts per month. I'm still not 100% sure what I'm going to do with this domain, because with strict .edu guidelines, I can't abuse it too much. I'm currently #24 (sescout) and #20 (US Google), it dropped a few spots over the last week. It's not too hard to reach top 20 with this keyword, but to get to the top 15 is hard. Top 10 very hard, top 5 extremely hard, top 3 nearly impossible. Goal for this site is to move it up as much as possible, get it out there and noticed, in hopes of people seeing it and start referencing and linking to it organically. Long term this could be a potential authority site that can make it to the top using organic + black hat push. Knowing this niche inside out, and knowing the top 15 sites very very well, I'd be extremely happy if I could track top 10 with this service. Single digits would be great.