[Case Study] G00gle vs Yah00 vs Bing conversion rate :)

mirrorer

mirrorer

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Hello Guys.
I have been tracking my visitors with piwik for the last 20 days to see which search engine has the best conversion rate and here are the results:

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The keywords that i am targeting are in top 3 bing & yah00 and in top 10 of g00le.
P.S these keywords are commercial keywords.
P.S.S the 5$ Conversion goal is not true,is just to track the visitors and the conversions
Take care and don't forget to optimize your site for bing (bing and yah00 are 1 now so is more easier)
 
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it depends on keywords and industry. imo, people who use yahoo/bing are less web savvy and tend to fall for dumb shit.
 
it should also depend on product...why not give an idea of the niche at least
I believe different niches might perform differently on the different networks...
 
nellyverre said:
it should also depend on product...why not give an idea of the niche at least
I believe different niches might perform differently on the different networks...
Click to expand...
Niche is Finance related
 
In PPC it usually works out like this.

Google will give you the volume but high CPL
Yahoo & Bing will be lower volume and lower CPL

For Quality of lead they normally rank in this order.

1. Yahoo
2. Google
3. Bing
 
mirrorer said:
Niche is Finance related
Click to expand...

Have you tried PPC my post above is also related to the finance sector which I manage a lot of finance related PPC campaigns for.

and for the finance sector your conv rate is really really high
 
I don't understand Microsoft
You can only have ads in UK, USA, Canada, Singapore & India. What about the rest of the world?

Microsoft has reported a loss for it's web division for the past 22 financial quarters (over 700 million lost in the past 3 month)!!!

It is pretty simple, open up your advertising network to the rest of the world and you might actually turn a profit. It's so ridiculous and just so typical of Microsoft. I'm so keen to advertise on their networks, but I can't. I want to give them money but they won't let me

Bunch of clowns running that company
 
salsabot said:
In europe (france) 99% of traffic comes from big G
Click to expand...

in the uk i think it is over 90% also

i recall hearing that bing had overtaken yahoo to have a whole 4% of the market

thinking wow well done bing and hearing google chuckling in the background.
 
elvis1973 said:
Have you tried PPC my post above is also related to the finance sector which I manage a lot of finance related PPC campaigns for.

and for the finance sector your conv rate is really really high
Click to expand...
No i haven't try cpc because cost per click is 5 times higher from the amount that i get paid per conversion.
 
xollls said:
What was your strategy to rank high in bing/yahoo?
Click to expand...
I never optimized my site for bing,i always try to rank on g00le and i ran well some times on bing too.
 
mirrorer said:
Niche is Finance related
Click to expand...

I must disagree. I'm also in Finance Niche..Google converts much better. PPC or Organic. Bing and Yahoo are nowwhere close...I'm talking years and years of expertise lol.
 
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