I've done lots of sites like this before, but I figure I'd post a case study/real time journal here in case someone wants to follow along. Background: Keyword selected - 7,990,000 matches - 491,000 exact matches - 14,000 searches per month - 1,300 exact searches per month - Avg CPC: $2.21 Status: 3/30/2012, 6pm CST - registered domain - already have hosting - transferring nameservers - already have WP theme picked out The niche is something that is kind of a hobby of mine so I have already written a bit of content. I will likely write all the content myself as most content writers suck, I refuse to use low quality content on any of my sites, and I already know more about this niche than any random content writer would anyway. I will update this thread as I go. Feel free to post questions. No, I won't tell you my keywords. I don't like copycats or extra competition.