[CASE STUDY] ✔️✔️ 0 - 4.3M traffic in less than 2 years

RealDaddy said:
Who is getting the links, the vets?
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No, they don't link out to the veterinarians. Google keeps track of "entities" (people, experts, etc. etc..). So the algorithm/AI understands that this woman is a veterinarian, and that she is apart of that website because she appears on the about page as a part of the organization. And so because the site has veterinarians who are associated with the site, that qualifies them to speak on pets, which is a very strict YMYL niche.

So for example, if you were writing a website on technology and you had Bill Gates write 10 articles and then had him as a part of your organization in the about page, Google would see your site as an authority on technology. I don't know exactly how they confirm that the person is associated with your site, but it unlocks your traffic basically.
 
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sylonious said:
So for example, if you were writing a website on technology and you had Bill Gates write 10 articles and then had him as a part of your organization in the about page,
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That could be replicated so easily.

I mean, get the articles written by anyone, and just build the author persona of Bill Gates :D
 
sylonious said:
No, they don't link out to the veterinarians. Google keeps track of "entities" (people, experts, etc. etc..). So the algorithm/AI understands that this woman is a veterinarian, and that she is apart of that website because she appears on the about page as a part of the organization. And so because the site has veterinarians who are associated with the site, that qualifies them to speak on pets, which is a very strict YMYL niche.

So for example, if you were writing a website on technology and you had Bill Gates write 10 articles and then had him as a part of your organization in the about page, Google would see your site as an authority on technology. I don't know exactly how they confirm that the person is associated with your site, but it unlocks your traffic basically.
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Lol, I love when people are just talking nonesense with such confidence! Like,really
. How do you do!

You have 25000 page articles with minimum 1500 words/article and tens of thousands of backlinks and you think yeah, this author name made it rank!
 
KHer0 said:
Lol, I love when people are just talking nonesense with such confidence! Like,really
. How do you do!

You have 25000 page articles with minimum 1500 words/article and tens of thousands of backlinks and you think yeah, this author name made it rank!
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YMYL and entity SEO are pretty standard concepts today in 2022, at least in tier 1 markets.

I can back up everything I'm saying.

iM0GVNA


Pets fall under YMYL. When that came out a bunch big sites came crashing down and their Google traffic came to a halt.

nBIqnit


QQw7UGF


I'm sure in non-tier 1 markets you can get away with murder but, Google is much more strict when it comes to the English speaking SERPs. You can repeat his exact same strategy and without those credentialed experts your site won't get nearly as much traffic in a YMYL niche.

This idea that the amount of content and links alone caused that site to rank is ridiculous. It's ranking because it has an advantage over it's competition.

RealDaddy said:
That could be replicated so easily.

I mean, get the articles written by anyone, and just build the author persona of Bill Gates :D
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I'm sure Google has some way of verfying that a person truly is associated with that brand. The webmaster of that pet site has figured it out.
 
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sylonious said:
YMYL and entity SEO are pretty standard concepts today in 2022, at least in tier 1 markets.

I can back up everything I'm saying.

iM0GVNA


Pets fall under YMYL. When that came out a bunch big sites came crashing down and their Google traffic came to a halt.

nBIqnit


QQw7UGF


I'm sure in non-tier 1 markets you can get away with murder but, Google is much more strict when it comes to the English speaking SERPs. You can repeat his exact same strategy and without those credentialed experts your site won't get nearly as much traffic in a YMYL niche.

This idea that the amount of content and links alone caused that site to rank is ridiculous. It's ranking because it has an advantage over it's competition.



I'm sure Google has some way of verfying that a person truly is associated with that brand. The webmaster of that pet site has figured it out.
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Well this is definitely something very interesting I found out this week. I think it makes sense as I've seen such examples, which I really couldn't understand before I read your post. I once came across a personal blog of a known coach of aromatherapists. This old lady has written and published a few books in the past decades. What I used to feel strange about her blog was,

1. the blog has totally no more than 30 posts,
2. the posts are well written, but they are written like books, with nothing optimized for SEO,
3. very very poor backlinking profiles,
4. and lastly, the blog was basically abandoned, nothing updated or posted since 4+ years ago.

However, I still could see this blog within the first 8 SERPs when I was doing KW research for some HARD KD keywords in that niche. At that time, the only reason I could think of was the old lady was an expert in the industry. Today, your post backed my idea up.
 
Kendoka said:
Well this is definitely something very interesting I found out this week. I think it makes sense as I've seen such examples, which I really couldn't understand before I read your post. I once came across a personal blog of a known coach of aromatherapists. This old lady has written and published a few books in the past decades. What I used to feel strange about her blog was,

1. the blog has totally no more than 30 posts,
2. the posts are well written, but they are written like books, with nothing optimized for SEO,
3. very very poor backlinking profiles,
4. and lastly, the blog was basically abandoned, nothing updated or posted since 4+ years ago.

However, I still could see this blog within the first 8 SERPs when I was doing KW research for some HARD KD keywords in that niche. At that time, the only reason I could think of was the old lady was an expert in the industry. Today, your post backed my idea up.
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Right, Her entity was already built up through the books she wrote and so she didn't need a ton of links or content to build up her reputation in Google. There was a guy here who was a radiologist, who did a site on radiology and got himself steady traffic without writing an extreme amount of content. His credentials helped to strengthen the content he did manage to write.
 
sylonious said:
Right, Her entity was already built up through the books she wrote and so she didn't need a ton of links or content to build up her reputation in Google. There was a guy here who was a radiologist, who did a site on radiology and got himself steady traffic without writing an extreme amount of content. His credentials helped to strengthen the content he did manage to write.
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This is actually a very interesting thought (or fact). I guess we should all dig further with petkeen, with the hope that we could find out any little hint that how it makes Google believe it has associated with those vets.
 
I am loving the discussion here :)
 
Kendoka said:
This is actually a very interesting thought (or fact). I guess we should all dig further with petkeen, with the hope that we could find out any little hint that how it makes Google believe it has associated with those vets.
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The conclusion I came to is that mentions can be important. It all depends. There might be a great benefit to those of you in tier 1 markets who can get your articles posted up on authority sites. You can use a pseudonym with a first middle and last name along with a brand association. For example, "written by Michael Kelly Clarke from Fitness SEO". And that's without needing a link back to your site.
 
Alexion said:
It goes without saying that they did purchase some backlinks in the form of PR or news.

However, they also had the content to back that up.

If I buy a backlink from Forbes to my tech blog which has 100 articles, how much traffic am I going to get extra? Maybe 3,000? That's a big maybe.

When you have 10,000 articles, just one backlink can push an extra 100,000 visitors / month considering all the long tail keywords.

This is a perfect example of hard work for big returns.

If you work 100 hours/week, you will perform 2x or better than the website that spends 40/week.

This example of a website is available to use in any niche. Produce 20,000 articles and it's impossible you won't be banking on $100,000 or so /month.

Only problem is how to get 20,000 articles when you're broke )))
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With this kind of mentally strong attitude and deterministic people won't go broke. If they go, they rise often and sooner than earlier. So miracles are possible.
 
Alexion said:
It goes without saying that they did purchase some backlinks in the form of PR or news.

However, they also had the content to back that up.

If I buy a backlink from Forbes to my tech blog which has 100 articles, how much traffic am I going to get extra? Maybe 3,000? That's a big maybe.

When you have 10,000 articles, just one backlink can push an extra 100,000 visitors / month considering all the long tail keywords.

This is a perfect example of hard work for big returns.

If you work 100 hours/week, you will perform 2x or better than the website that spends 40/week.

This example of a website is available to use in any niche. Produce 20,000 articles and it's impossible you won't be banking on $100,000 or so /month.

Only problem is how to get 20,000 articles when you're broke )))
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Damn good :)
 
sylonious said:
The conclusion I came to is that mentions can be important. It all depends. There might be a great benefit to those of you in tier 1 markets who can get your articles posted up on authority sites. You can use a pseudonym with a first middle and last name along with a brand association. For example, "written by Michael Kelly Clarke from Fitness SEO". And that's without needing a link back to your site.
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Yeah, that would be an option. It's something like guest posting, right? If you can get the name mentioned on as many authority sites in the same niche as possible, I guess this trick would work, even without backlinks (with backlinks would definitely be better).

I'm actually thinking of the reverse way, linking out. Just like doing citations in essays, adding citations ("as which authority said so") and linking out to certain pages on the authority sites to back up your opinions in your articles. This might also do the trick. I'm going to test this. It's pity that the niches I'm interested in all belong to YMYL.:weep:
 
I think I know who owns this site. I know they are currently publishing over 1K posts per month and I know they had a site in a silo of this niche a few years ago when they were doing 8k per month... so it would make sense that this is their site.

If it is their site.. I can tell you that not that long ago they were spending $85 per article and getting to ROI at 8 months. They might have lowered the cost some now but probably not by much. They put almost 100% profit back into the business and have always had a very big content budget spend. That's what it takes these days to make it big in this business model. Whoever said they might be spending 10k per month for content is way off the mark. I'd say it's more like 85K per month.
 
RealDaddy said:
Wow, that's like seriously high barrier.
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Only if you view it as an entry point. The person I am talking about started out with nothing and built up to where they are now. Like I said.. they were at 8k per month just a year or so ago. The key takeaway for me is that they reinvest almost all of their profits into scaling bigger.
 
draxxus said:
Only if you view it as an entry point. The person I am talking about started out with nothing and built up to where they are now. Like I said.. they were at 8k per month just a year or so ago. The key takeaway for me is that they reinvest almost all of their profits into scaling bigger.
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Does her name start with A and ends with E?
 
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