Quick thought, how about raising the cost of JrVIP and 25% of the donations be put into an account and when a significant amount has been raised, then give each of the Exec's $1000 to run a case study (IM/SEO related). Then have those case studies published in the JrVIP section. After the case study, if it has been profitable, then the $1000 can be paid back into the pot (+ a percent of the profits?) and then run further case studies every quarter. Would love to see what could be achieved.