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Car Dealer Marketing

Discussion in 'Offline Marketing' started by richie311, Sep 26, 2015.

  1. richie311

    richie311 Regular Member

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    Anyone know any good ways to get leads for a local used car dealer? I've done Autotrader, Cars.com, Craigslist, Facebook, it's been a struggle. Is PPC worth it? Thinking about doing some print locally but I feel like it would just be a waste
     
  2. These Hugs

    These Hugs BANNED BANNED

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    I've sold lots of cars on ebay - open a trade account on there.
     
  3. moneysitez

    moneysitez Newbie

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    have a close friend who owned several nissan dealerships in nc and was also on nissans national marketing board. he told me in the past that radio advertisements produced the best ROI for him. this was several years ago so i am not sure how accurate this would be today.
     
  4. dankerman666

    dankerman666 Regular Member

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    Billboards, guaranteed winner mailers with scratch cards or something. I come from that world and there are a lot of creative ways of going about it.

    TrueCar is another lead provider you can use and if you play your sales game right you take a loss in the front to make a lot in the back end. They opnly charge a fee when you sale a VIN if you're in new cars but they have a used car lead service as well.

    Lot linxs is another one. Depends on your area and reach along with inventory available.
     
  5. asfrankito

    asfrankito Registered Member

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    Try ebay and Facebook Ads. Ah, too I see lot of dealers making videos for youtube
     
  6. taseerali99

    taseerali99 Jr. VIP Jr. VIP

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    Try to get some billboards near gas stations if its in your budget.
     
  7. tahsindse

    tahsindse Registered Member

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    You should open a trade account at Amazon or eBay, I've sold my two VW cars at eBay.
     
  8. TinpodRed

    TinpodRed Registered Member

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    CPC would be expensive as hell in that niche! As a starting point FB could be nicer. Try it out.
     
  9. IronicMetaphors

    IronicMetaphors Newbie

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    I haven't done this personally but it is effective as I have fallen victim to it.

    Here's what you do...

    Post advertisements on Craigslist in your city and/or surround area.. Post used-car ad's with a fair price (usually slightly less then KBB).. Post several pictures of ANY used-car, the crisper the better (prefer toyota/nissan/honda - that's what people want to buy)... In the description of the Ad post "reply with text/e-mail" to see the vehicle, or whatever.

    Collect the e-mails/phone numbers and hit them up with some old fashioned e-mail marketing of some featured specials you have going on at your dealership's lot..

    Good luck =D
     
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  10. jmsalvador021

    jmsalvador021 Jr. VIP Jr. VIP

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    Those are good strategy mate.

     
  11. coloradowebpro

    coloradowebpro Newbie

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    I'm wondering if anyone else has any unique strategy they have on this topic. Director of Marketing here at a dealership.

    We tend to do a bunch of FB, Adwords, cars.com and autotrader.
     
  12. LaLore

    LaLore Regular Member

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    I see smaller dealers using Instagram a lot. Seems successful as their cars get sold quick.
     
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