Of course, you don't have to have a domain with your company name.
Depending on your marketing strategy, (especially if you are using more B.H. techniques) you may want to drive traffic to a site that is a landing page with an offer.
An example of this COULD be (I don't know exactly what you do online or offline) "flyerstodaydotcom"
This accomplishes 2 things:
1. Provides a layer of anonymity (a small amount) and allows you to throw away the domain if there are any issues with your marketing, and just use another.
2. Provides a value statement of what you do to the CUSTOMER, who is probably like most of us Attention Deficit internet users. They want to know
NOW what you do, or they will click on another page.
Of course, a combo is good (use the throw-away domains for marketing, but after opt-in use your company domain), but remember there aren't even good keywords in your company name.
A lot of marketers use their company name because they are impressed with their own creativity with coming up with it, but the fact is that the customer doesn't give a hoot about "Joe's Marketing" or whatever, their eye is caught faster when it's something that gets to the point.
Especially with plain text links an www links where the domain is displayed (i.e. Adwords).
This has definitely been my own experience.
Great job so far, keep pushing forward!
