Can you rank 2 different articles with similar terms on same site?

BIGDOG911 said:

So is it better to create one hell of a post/page with 3-4 thousands words, than many similar? I am building a silo website, and it feels that many of the blog post are to similar or cover the same stuff.

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krisbritt said:

I can see you want to rank for three different keywords that are quite similar with a little different using 3 different articles.
I personally have achieved it but with Only only article.

I suggest you to take all three keywords in single but Lenghty article (let's say, 2000 words).
Have 1% of keywords saturation and you will see the content would do wonder for all 3 keywords you want to rank for.
If you still insist, to achieve it using one keyword per article, you can still do it but you can make combination of 2 keywords for each article. It will rise the chance of ranking for more keywords.

You know what? one website page can rank twice, thrice for the same keyword/s. You can use one keyword and write several articles for that and you'd see.

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Holzr said:

You'll likely run into issues with keyword cannibilization as the terms are very similar.

Ideally you'd want it on the same page. All under X price keywords I tend to stick in the main best X article. You can mention the word budget in the meta description to help with CTR.

I tend to only make new articles on best X keywords etc. When it makes sense and will serve the search intent. So, for example if I'm looking to buy a pair of wellies for a kid I'd be typing best wellies for kids etc. As such, me personally, would like to click on an article similar to my search term. Personally I wouldn't click on an article just called best wellies.

That's the key imo. Always think about what the user sees in the SERP and whether a new article makes sense or whether you can put it in the same article. If I decided to lump kids and adults together in one article my title would be something like "best wellies for adults and kids at every budget". Then you'll capture clicks and improve CTR.

In addition it's important to look at search volume when making the decision. If best kids for wellies has 1,000+ monthly searches then I'd be pretty likely to make a new article for it. If it has 50 monthly searchess but high commission items you could still make good money targeting it in a new article and getting less, but more targeted, traffic.

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Holzr said:

Nowadays it's a good idea to cover topics and medium tail keywords as big articles rather than smaller ones. You'll rank for loads of keywords and if your article is good (not just quality content but structure and formatting) then your bounce rate will be low and dwell time high. Now, if your internal link structure is good as well then you'll increase your dwell time further. All of these act as good ranking signals.

@marrrko has a great article here on ranking and finding these high search term and loads of different long tail formats for these keywords.

I'd highly suggest you take a read about RankBrain as this algorithm is all about AI and interpreting keyword meanings.

A great example of someone who targets these types of keywords is Brian Dean and his Backlinko articles.

In addition creating bigger articles and definitive guides acts as a linkable asset.

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Frap said:

Thanks fellas! Really appreciate this. Going to find out how to fit this all into 1 big article.

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Frap said:

I just wanted to know if there would be a problem if I were to try and rank different articles but with similar terms?

For example if I tried to rank for;

1) Best Cups
2) Best Cups under $10
3) Best Cups under $30

Obviously I would use 3 different articles, but would they have any adverse effects on each other?

Any solid input would be appreciated!

Thanks!

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Lightproxies said:

That is possible and there shouldn't be any problem, because first the content is different and secondly title would also be different so you should be good.

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