SEO aside, allow me to explain what took place procedurally --
1, an industrial zone across the river in shanghai was promoted to r&d ground earlier this year. foreign companies kay experiment a bit more and sell a bit more there
2, together with foreign 3-commerce companies being allowed to register themselves *in the zone*, some other initiatives such as xbox and playstation have appeared
3,e-commerce has always been available in china and was/is already being done by foreigners
4, only this time, they'll be allowed to register an inc at an industrial a short drive out of shanghai