1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Can SSL hurt rankings?

Discussion in 'White Hat SEO' started by eNzim, Mar 18, 2017.

  1. eNzim

    eNzim Regular Member

    Joined:
    Feb 12, 2015
    Messages:
    214
    Likes Received:
    83
    Occupation:
    Beer Brewer
    So, I was thinking about getting SSL cert for one of my sites (not a free SSL), because I'd like to integrate a card payment gateway like Stripe.

    Since the links pointing to my site are http and http://mydomain.com doesn't equal https://mydomain.com and 301 does not transfer the full link juice my question is:

    Can switching to https hurt rankings?

    Thank you for your replies in advance!
     
  2. radiant13

    radiant13 Power Member

    Joined:
    May 19, 2010
    Messages:
    594
    Likes Received:
    350
    It's suppose to help rankings.
     
    • Thanks Thanks x 1
  3. Vapys

    Vapys Regular Member

    Joined:
    Aug 17, 2016
    Messages:
    270
    Likes Received:
    125
    From all my reading and personal experience SSL is shown preference by big G over those that don't have it. Ever so slight it may be.
     
    • Thanks Thanks x 1
  4. eNzim

    eNzim Regular Member

    Joined:
    Feb 12, 2015
    Messages:
    214
    Likes Received:
    83
    Occupation:
    Beer Brewer
    I know that it's considered as a weak ranking factor, but I'm asking because you might lose more with the url change than win with the SSL.
     
  5. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    5,052
    Likes Received:
    3,216
    Location:
    Hell
    Home Page:
    Nope it wont hurt your ranking. You can use redirect plugin if you care too much about it.
     
  6. fb3003

    fb3003 Regular Member

    Joined:
    Aug 14, 2015
    Messages:
    239
    Likes Received:
    22
    if you do the redirects correctly, it will help. be ready for a month or two where your ranking will get dropped then it will go back up again.
     
  7. alexhaze

    alexhaze Junior Member

    Joined:
    Jul 13, 2016
    Messages:
    109
    Likes Received:
    16
    Gender:
    Male
    Home Page:
    SSL is meant to protect your website from malware's, hackers etc. Actually, it has very little to with the rankings of a website.
     
    • Thanks Thanks x 1
  8. K.H.R

    K.H.R Jr. VIP Jr. VIP

    Joined:
    Dec 9, 2013
    Messages:
    3,154
    Likes Received:
    1,006
    Gender:
    Male
    Location:
    BHW
    SSL good for your site.

    But when you move to Non-HTTP to HTTPS Google may take few times to Update.
     
  9. arvind00557

    arvind00557 Registered Member

    Joined:
    Dec 4, 2016
    Messages:
    72
    Likes Received:
    8
    Gender:
    Male
    Occupation:
    Blogger
    Location:
    India
    Home Page:
    you are saying the opposite...on the contrary it will boost your ranking...SSL certificate secure you information and protect your website from hackers and bogus websites...also search engines rank https website with SSL certificate higher as compared to other websites...!!
     
    • Thanks Thanks x 1
  10. Ding Dong

    Ding Dong Jr. VIP Jr. VIP

    Joined:
    Feb 8, 2015
    Messages:
    1,271
    Likes Received:
    393
    Gender:
    Male
    Occupation:
    ?!?!?!?!?!?!
    Location:
    My Home
    Home Page:
    Definitely worth to switching into HTTPS from HTTP
    Make sure you are doing perfectly on GWT. It will not drop your ranking.
     
  11. phr0zt

    phr0zt Jr. VIP Jr. VIP

    Joined:
    Jun 30, 2007
    Messages:
    491
    Likes Received:
    204
    Every site you run should be on SSL. At least add your sites to cloudflare and enable SSL through them. It's free and takes little effort to congfigure, and is a factor Google takes into consideration for rankings.
     
  12. Vapys

    Vapys Regular Member

    Joined:
    Aug 17, 2016
    Messages:
    270
    Likes Received:
    125
    100% correct.
    Just click add site and point your DNS to cloudflare and you're done.
     
    • Thanks Thanks x 1
  13. Shilpa105

    Shilpa105 Regular Member

    Joined:
    Sep 27, 2016
    Messages:
    235
    Likes Received:
    63
    Gender:
    Female
    From personal experience you will see a big drop in rankings for 2-3 months after that your rankings will go up.
     
  14. albaztom

    albaztom Newbie

    Joined:
    Mar 18, 2017
    Messages:
    39
    Likes Received:
    2
    Gender:
    Male
    Occupation:
    Entrepreneur
    Location:
    Earth
    SSL is used for the security purpose it dosenot affect much to the rankings of the website. And if your site has deal with money transactions or deal with user related data then SSL is very important.
     
  15. quatumcore

    quatumcore Registered Member

    Joined:
    May 21, 2015
    Messages:
    91
    Likes Received:
    8
    Gender:
    Male
    Occupation:
    Student
    Location:
    Virtual Place
    Home Page:
    your ranking improves get ssl today only
     
  16. aidenhera

    aidenhera Elite Member

    Joined:
    Nov 30, 2016
    Messages:
    1,625
    Likes Received:
    283
    Gender:
    Male
    after making a website, I always set up ssl before even sending site to GWC
     
  17. Seolb

    Seolb Junior Member

    Joined:
    Jul 6, 2016
    Messages:
    123
    Likes Received:
    19
    Gender:
    Male
    Occupation:
    Designer, Content writer
    Location:
    India
    I think it won't destroy your site ranking.
     
  18. eNzim

    eNzim Regular Member

    Joined:
    Feb 12, 2015
    Messages:
    214
    Likes Received:
    83
    Occupation:
    Beer Brewer
    Thank you guys for the answers. Yea I think I should've done it before building links to the site. Anyway, I'll go for it since it's essential, just don't want to see big drops. Thanks again!
     
  19. asastanislaw

    asastanislaw Newbie

    Joined:
    Mar 18, 2017
    Messages:
    22
    Likes Received:
    4
    You're wrong.

    SSL protect your sensitive information such as credit card information, usernames, passwords etc. It also:
    • Keeps data secure between servers
    • Increases your Google Rankings
    • Builds/Enhances customer trust
    • Improves conversion rates
     
  20. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

    Joined:
    Mar 17, 2013
    Messages:
    951
    Likes Received:
    93
    SSL is down to encryption. So, in theory - if you don't accept any online payments, you shouldn't be penalised whether you have it or not. I'm sure Google know this. I don't see how things such as malware comes into play as that's security which is mainly down to your host. If you don't accept any online payments and don't process any information such as online forms, then I don't see why it would have an impact on SEO.