This doesn't mean that site dont have backlinks, maybe he is using private PBN that ahrefs / semrush bots can't dettect because they are blocked. Anyway google is very strange this days so im not suprised if sites start ranking without any backlinks
In my country I see wordpress tags ranking for poker888, meaning, that this keyword despite having a ton of visits (branded keyword), is not highly competitive.
By default, you don't need links to rank for any keywords, as soon as you satisfy the intent and somehow correlate a bit with what Google expects from the result. Firstly you must identify what Google expects. In this case, it is clearly a branded query or generic informational queries, therefore, a good quality content that covers a variety of topics relating poker888 will match a bunch of keywords.
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