I did a competition analysis in Traffic Travis and the report is shown below. I need some who is more experienced to tell me if this will be easy to rank for Thanks! PM me if you need more details
The on-page SEO factors of that keyword's top 10 looks easy to beat up but then, how about the intitle and inurl counts? They count too. Also, do you have a EMD match? Make sure you do not have any of the authority website in the first place like Amazon Products or Google places, etc.
I'm rerunning the competition check to find the intitle and inurl counts, Yes, I have an EMD .com available It appears that the highest authority site is cnet
You can rank for any keyterm that you want to really, if you make sure your onpage is spot on and then do all the things you need off page you can rank for anything you want.
Look into the SEOMOZ keyword tool. Plug in the keywords you want to rank for and they will provide you with an accurate and mathematical difficulty score for the keywords from 1 to 100. They have a free 30 day trial. Hope this helps.