I'm confused by your question.
Are you talking about Chat GPT-generated content tricking Google, or are you talking about Chat GPT, the platform, beating Google?
As it stands now, Chat GPT has the upper hand because its gone from close to zero traffic to a hundred million people using it on a sustained, long-term basis.
That is one hell of a growth rate considering that this all took place in a very short period of time.
But the big challenge here is whether enough people will use Chat GPT so that their expectations of search engines is transformed forever.
What do I mean by this?
Well right now, when people search on Google, they're expecting a list.
They expect to do the heavy lifting of clicking one link after the other, comparing and contrasting the information they find until they come up with what they think is the answer.
Long story short, the customer is the one getting bits and pieces of information from different sources on the internet and putting it all together in their head.
The job of Google is to simply facilitate this data compilation.
While Chat GPT gets rid of all of that because it gives you the impression that once you type in the question and you get an answer on Chat GPT that this is the single answer.
There's no need for you to look for other sources.
There's no need for you to copy and paste and cross-compare and slice and dice all that info.
You can say goodbye to all of that.
The problem with this is that while Chat GPT does provide good answers, it may not be reliable.
You're not getting the full picture.
That's why Google's current model that allows people to look at many different sources makes for a better-informed search experience.
The problem is most people are too busy.
Most people cannot be bothered to go through that process.
They're looking for one answer.
And once you train enough people to think like that, very few people will go back to Google.
They don't want to go back to the bad old days of actually doing all the work and thinking.
This actually freezes out online publishers because their content got scraped.
But they're not getting clicks.
They're not getting visitors.
So when they go out of business, the date dries up.
Do you see where I'm coming from?
And this actually makes search in the future very capital intensive because only the big corporations with dedicated data sets who can get into special agreements with Bing or Google get to play because they supply the data that they sourced and can guarantee is more reliable and dependable in exchange for a percentage of the ad revenues from that one single answer that those search engines present.
I think that is the future.
Of course, there are maybe short-term developments that may derail that long-term progression, but that is, ultimately, the trajectory of search and it is quite scary for independent publishers like the people on this forum.