Can anybody help analyzing a site ranking position #1 for a certain 2 word phrase? I checked the on-site optimization, backlinks and keywords in URL. It got less backlinks than my site, less link juice it receives and the code is horrible. The 2-word phrase I want to compete for gets mentioned about 3 or 4 times on that page. The urls are cryptic (no mod-rewrite or such) and still it got the number #1 spot for a long time. http://www.pandorashop.de/ keyword phrase: pandora armband google.de can anybody please give me a hint what's going on there? What did I miss? Thank you!