1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Can a slow website cause a drop in SERPS?

Discussion in 'Web Hosting' started by cutemohamed, Feb 24, 2012.

  1. cutemohamed

    cutemohamed Junior Member

    Joined:
    Mar 17, 2011
    Messages:
    101
    Likes Received:
    15
    Hey Guys,


    I used to get around 50-70 UVs/day to my autoblog.
    However, after being throttled by my webhost for a while, I am now getting a max of 10 UVs/day.

    Is this due to the throttling/slow server or something else? And will I recover?

    Your help is highly appreciated.

    Thank you in advance.
     
  2. dr.pepper

    dr.pepper Regular Member

    Joined:
    Feb 13, 2012
    Messages:
    275
    Likes Received:
    97
    Nothing more annoying than a slow to load page. If its slow to load i usually just think the sites down and move on to the next result
     
    • Thanks Thanks x 1
  3. Hostwinds

    Hostwinds Power Member UnGagged Attendee Enterprise Member

    Joined:
    May 17, 2010
    Messages:
    766
    Likes Received:
    544
    Occupation:
    C.E.O.
    Location:
    Oklahoma
    Home Page:
    Google has repeatedly stressed the importance of page speed in their SERP's
     
  4. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 25, 2011
    Messages:
    8,785
    Likes Received:
    6,325
    Home Page:
    YeA speed definitely makes a difference to google SERPS.
     
  5. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 21, 2010
    Messages:
    1,867
    Likes Received:
    1,232
    Speed will also decrease bounce rate.
     
    • Thanks Thanks x 1
  6. Nookie Monster

    Nookie Monster Senior Member

    Joined:
    Mar 28, 2010
    Messages:
    968
    Likes Received:
    463
    Location:
    USA
    While page speed may be a factor in your UV's dropping, quality content and visability of your site is the most likely cause.

    Do you regularly update your content?
    Have you made any QUALITY backlinks lately?

    Unfortunately you can do a "Set it and forget it" model in today's climate. You need to spend some time WORKING you site to keep it active.

    That said PM me your site and I'll run a small blast for you if you wish.
     
    • Thanks Thanks x 1
  7. JackSparrow

    JackSparrow Supreme Member

    Joined:
    Mar 24, 2007
    Messages:
    1,469
    Likes Received:
    2,054
    Occupation:
    Semi-Employed Pirate
    Location:
    search 4 blackhatsparrow
    Home Page:
    Ive heard that slow websites can cause a slight dip on your rankings (pure theory, needs more research!).

    But like as been said this is a very tiny fraction of what you should be concentrating on to get your search engine rankings higher.

    Both offpage and onpage is equally important in today's SEO game!
     
  8. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 25, 2011
    Messages:
    8,785
    Likes Received:
    6,325
    Home Page:
    ^^ yes page speed is a small factor, but it does make a difference.

    Just to expand on my previous post, some time back before I was doing any serious link building, I made a move to optimise my site for speed --
    I analysed all page elements, cut down object requests by half, optimised images, combined stylesheets and compressed JS. I also move to a much faster server.

    In the coming weeks it made a clear and subsea vial difference to my SERPS and my traffic so I'm sure it does have a effect.

    Also another incentive is that it will increase conversion and user experience, so as an onsite factor, it's well worth taking into consideration.
     
  9. cutemohamed

    cutemohamed Junior Member

    Joined:
    Mar 17, 2011
    Messages:
    101
    Likes Received:
    15
    I havent updated the content nor changed anything. Also, I am not targeting any specific keywords since its an autoblog. So can the page load speed make such a difference?
     
  10. sitecontact

    sitecontact Junior Member

    Joined:
    May 14, 2010
    Messages:
    179
    Likes Received:
    36
    Home Page:
    Yes load speed can cause drop in SERPs... G team officially announced that last year. Faster load increases user experience and this is what engines are after - better user experience
     
  11. digital_penguin

    digital_penguin Newbie

    Joined:
    Feb 25, 2012
    Messages:
    13
    Likes Received:
    6
    Location:
    Europe
    As said above, there needs to be more data to be 100% sure. But a) Google has announced that they take site-speed into account numerous times, and b) I have seen a heavy influence myself.

    Some time ago I upgraded one of my servers from apache to nginx, which lead to significant increases in speed (yes I know, apache can be optimised too, nginx is just so much less work for the same result). All sites hosted on that server had significant increases in ranking afterwards. Without any changes in content publishing rhythm or other factors.

    I think this is one potential problem with autoblogs. If you pull media with your posts, you entirely depend on the sources to manage image-sizes etc. reasonably. If some of them start to post megabyte sized thumbnails, you slow down, probably wondering what happened.

    BTW, why did your hoster throttle you with such low visitor numbers (50-70 per day is nothing in comparison)? How many other sites/autoblogs are you running on that account?
     
  12. cutemohamed

    cutemohamed Junior Member

    Joined:
    Mar 17, 2011
    Messages:
    101
    Likes Received:
    15
    I run another 4 websites but they're still under construction (only 1 of them gets 30 UVs/day). I dont know why, and was unable to solve the problem with them so I switched hosts to see if the problem will be solved.

    Does anyone know if My rankings will recover when I am no more throttled?
     
  13. digital_penguin

    digital_penguin Newbie

    Joined:
    Feb 25, 2012
    Messages:
    13
    Likes Received:
    6
    Location:
    Europe
    Yes, if speed is the cause they should. Like mine got better because of speed enhancement. Happened pretty fast too.

    BTW, depending on how slow your site is, you can also loose quite a lot of visitors due to people leaving before the page is loaded. Ist amazing how many people drop out after a few seconds. Dont think this was mentioned yet? Of course in this case speeding-up helps instantly. :)
     
  14. mrdexter

    mrdexter Junior Member

    Joined:
    May 20, 2011
    Messages:
    184
    Likes Received:
    63
    NO further research needed here. I've optimised a few sites now which I didn't build but have come to me as clients afterwards, and with no other work being carried out I have seen an increase, sometimes of one position, sometimes of three (first page positions, other lower keywords may have increased more).

    However, Google don't measure page speed by the time it takes to load, that would be rather silly as we would all build really short pages. What they do is rank a site and page by a number of factors to give a score, which I suppose then becomes ones of the many ranking factors they use to decide position.

    OP, as Jack and several others have pointed out, I don't think your server host throttling your speed is the cause, unless it massively increased bouncerate as suggested by everything red.
     
  15. fluke88

    fluke88 Newbie

    Joined:
    Sep 3, 2009
    Messages:
    16
    Likes Received:
    6
    Absolutely.

    Using website speed analysis / tests you can anaysis your site & even compare your website speed with the sites of your competitors
     
  16. w-nada

    w-nada BANNED BANNED

    Joined:
    Jan 13, 2012
    Messages:
    77
    Likes Received:
    13
    It is 100% true, there are wordpress plugins that increase your website loading speed.
     
  17. Mihai1555

    Mihai1555 Junior Member

    Joined:
    Oct 10, 2010
    Messages:
    195
    Likes Received:
    127
    Gender:
    Male
    Occupation:
    Student
    Location:
    Romania
    Test your website and solv the errors :)

    pagespeed.googlelabs.com
     
    • Thanks Thanks x 1
  18. cutemohamed

    cutemohamed Junior Member

    Joined:
    Mar 17, 2011
    Messages:
    101
    Likes Received:
    15
    Thank you, that was quite useful!
     
  19. Normdogg

    Normdogg Registered Member

    Joined:
    Jan 25, 2011
    Messages:
    70
    Likes Received:
    15
    Occupation:
    Network Admin, Affiliate.
    Location:
    Ann Arbor, MI
    hostwinds is a class act... I had my database guy tell me yesterday, "I can't believe how fast this host is".

    Get your page load speeds up. It makes all the difference in the world.
     
  20. InternetMayhem

    InternetMayhem Regular Member

    Joined:
    Dec 30, 2011
    Messages:
    236
    Likes Received:
    22
    Location:
    California
    Yes it can, and this is why a lot of web developers don't use PGN for images or a lot of Java for example because that causes web sites to load slow.