Calculate engagement rate

TonySe

Junior Member

Nov 21, 2012

109

22

• Oct 23, 2015

• #1

quick question:

how would you calculate the engagement rate?

Should be the following, right?: (likes+comments)/followers x 100 = %

 

uncce

Junior Member

Dec 24, 2014

166

27

• Oct 23, 2015

• #2

If it's a picture - view/exposures * 100, txt tweet - favs/rtws /exposures * 100.
at least that is what ads.twitter.com do. seems pretty reasonable ..

 

TonySe

Junior Member

Nov 21, 2012

109

22

• Oct 23, 2015
• Thread Starter Thread Starter

• #3

uncce said:

If it's a picture - view/exposures * 100, txt tweet - favs/rtws /exposures * 100.
at least that is what ads.twitter.com do. seems pretty reasonable ..

Click to expand...

yea, a picture. But you won't know the views in instagram so you need to work with likes, comments and amount of followers. There are no other factors available

 

uncce

Junior Member

Dec 24, 2014

166

27

• Oct 23, 2015

• #4

sorry, i thought this post was in twitter section.

 

loshara

Power Member

Apr 24, 2015

619

121

• Oct 23, 2015

• #5

got to iconosquare and it will do everything for you. it might take a while though. otherwise (number of likes/number of followers)*100