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Calculate engagement rate

Discussion in 'Instagram' started by TonySe, Oct 23, 2015.

  1. TonySe

    TonySe Junior Member

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    quick question:

    how would you calculate the engagement rate?

    Should be the following, right?: (likes+comments)/followers x 100 = %
     
  2. uncce

    uncce Junior Member

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    If it's a picture - view/exposures * 100, txt tweet - favs/rtws /exposures * 100.
    at least that is what ads.twitter.com do. seems pretty reasonable ..
     
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  3. TonySe

    TonySe Junior Member

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    yea, a picture. But you won't know the views in instagram so you need to work with likes, comments and amount of followers. There are no other factors available
     
  4. uncce

    uncce Junior Member

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    sorry, i thought this post was in twitter section.
     
  5. loshara

    loshara Power Member

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    got to iconosquare and it will do everything for you. it might take a while though. otherwise (number of likes/number of followers)*100
     
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